92 - How to Pivot w/ Nicole Aucoin

Today’s guest on She Sells Radio with Elyse Archer is an absolutely social media powerhouse who is going to share with you how she stayed relevant during a pandemic and will show us how we can do the same no matter what the market looks like. This week, Elyse is sitting down with Nicole Aucoin, the founder of Healthy Steps Nutrition and HSN CrossFit. She has been a major player in the nutrition and fitness field for over 10 years, helping thousands of clients achieve their health and wellness goals. Nicole’s passion is, and always has been helping people become the healthiest version of themselves. When she worked in a hospital, she felt as though she was giving band-aids to solve a bigger problem and wanted to be on the other side of preventative care. So, she started Healthy Steps Nutrition in 2012 and grew it to the point where she could leave the hospital to focus on the business full time. Being flexible in her approach is how she reached the success she has today. It didn’t matter what it was, Nicole was set out on building relationships with people first. In her business, she was already providing value for free, she just needed to effectively communicate how much she could really help. She established herself as an expert in a market that is flooded with ideas. Nicole stood out by meeting clients where they are and helping them achieve what it is they want to achieve. It’s about being generous in sharing everything you know. By offering tools for free, it opens the door for conversation when the client is ready to take the next step. Social is obviously a hugely beneficial tool. Nicole’s tip is to stay relevant with what is being asked. All your content should be focused on what’s on your client’s mind. Keep a note on your phone of questions that you see popping up across your platforms. If someone asks, there’s a good chance someone else has the same question. Consider starting a program during a new month, new week, and new year. These are moments of change! Plan your content ahead of time and repurpose what you produce. Additionally, video content is a game-changer. Getting on a call with a client and having them feel like there is already a relationship built puts you one step ahead. That happens through producing video content and becoming visible. It allows people a window into who you really are. Getting there isn’t easy, it’s scary the first few times. Some tips from Nicole--have bulleted talking points, look at the camera and be engaging, and add captions. If you’re making a video, you want the most amount of people to get that content! Consider batching your filming--film a few videos or generate content and keep it on the back burner until you’re ready to share. Again, plan ahead and have content laid out. Staying flexible in her approach and having a growth mindset throughout the process was and is key to Nicole’s success. What works today may not work in the future. Being able to pivot is essential. Part of that is clear communication with your team--everyone should be on the same page and nothing should come as a surprise to anyone involved. There is so much you can do with an online platform, think creatively about how you can maximize the value and support you bring. Your offerings should come with a “help-first” mentality. Don’t be stubborn--think about what your audience needs and how you can change to be of service. Remember, consistency is key. Your version 1 will never be as good as version 20, but you need both! LINKS https://healthystepsnutrition.com/ @healthystepsnutrition on Social https://growyournutritionbusiness.com/