213 - Building a Billion Dollar Business with Brandon Bornancin

I love expanding my mindset by people doing things at a really high level and bringing guests on She Sells Radio will do the same for you. Not at all about comparison, but I thought I was doing pretty well by hitting 7 figures in 12 months with She Sells, but that is peanuts compared to the amazing things today’s guest has done. Remember though, that it’s about elevating and expanding our perception of what’s possible, not about comparing ourselves. Today’s guest is changing the game in sales and has built a billion dollar business in less than 4 years. Brandon Bornancin the #1 best-selling author of three books, a serial salesperson (has sold over $100 million in sales), an eight-figure entrepreneur (two times!), inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success. In our conversation today, you’ll learn the obstacles he faced and overcame. You’ll also learn how to overcome fears of visibility as we put ourselves out on a limb to generate new customers and grow our businesses. Show Notes: [3:19] - Brandon shares the beginning of it all, starting in sales before getting into entrepreneurship. [5:21] - While working in a call center, Brandon was calling for donations which was tough because he wasn’t selling something tangible. [7:00] - Brandon then began in online affiliate marketing. [9:18] - Brandon describes the time he realized that mobile marketing was the next big thing. [10:10] - Throughout it all, Brandon experienced bankruptcy and knew sales was his answer to financial freedom again. [12:26] - Manual list building and scouring the internet for customers was a big waste of time. [13:51] - How did Seamless.AI get started? [15:10] - Emotional management and creating an identity outside of results is crucial. It is you vs. you. [17:09] - His father did things to impress others and always lived above his means. [18:35] - A secret to not caring about what others think about you is knowing everyday that you are giving it your all to help others. [20:01] - If you have a product or service that will change someone’s life, you have to do what it takes to deliver that value. [21:43] - It is powerful to leverage your fear. [23:53] - What do the most successful clients of Brandon’s have in common? [26:01] - Setting goals with math makes things very clear and simple. [28:07] - You can build the lists you need in just a few minutes on Seamless. [30:18] - Brandon shares the best time to build lists. [31:44] - If you’ve got the math and the lists, the next piece is your script. [33:15] - Remember “What’s in it for me?” [34:07] - Recognize the sales objections. [36:05] - Scripts take time to develop. Brandon continues to revisit his scripts 25 years later. [38:37] - Hustle beats talent and talent doesn’t hustle. [41:35] - The last piece is training. [42:38] - There is no overnight success hack. [44:20] - Brandon shares a special She Sells code to get credits on Seamless.AI to get started! [45:50] - Brandon shares the woman in his life who has impacted his success. Connect with Brandon: Seamless.AI | LinkedIn | Brandon Bornancin Website Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page