303 - How to Get Amazing PR with Alessandra Pollina

Any time we have a conversation on the She Sells Radio podcast about PR, I get so many questions from the audience and feedback that this is something you want to know more about, so today I am SO excited to bring you a real expert on this topic, Alessandra Pollina. Alessandra Pollina is the founder and owner of Quotable Media Co., a PR agency and media company that celebrated 10 years in business in 2022. She attended Boston University’s College of Communication where she obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own company, a full-service boutique PR and marketing agency, in 2012 at just 23 years old. She is also the founder of the Female Founders of Boston networking group which aims to bring like-minded entrepreneurs and business owners together, as well as Quotable: A Female Millennial Entrepreneur Podcast, inspired by the group but with an international reach, and Quotable Magazine, a print and online platform for expanding the visibility of female entrepreneurs. The podcast and magazine make up the media arm of her company, which also works to further boost female entrepreneurs through an annual launch grant and online PR education programs. Show Notes: [3:20] - When you really stand behind the amazing work you do, it comes through in your outreach and media attention. [5:42] - Look at your social media presence and see which pieces are coming through. Is your personal brand showing up? [7:36] - The most important thing is to keep in mind why you started your business and why you care about what you do to begin with. [9:18] - If you don’t put yourself out there, what opportunities are other people going to miss out on if they don’t find you. [11:18] - Alessandra shares her experience in starting her business at 23. [15:31] - Limiting beliefs are very common in the beginning for a lot of women and are hard to overcome. Alessandra didn’t struggle as much because she was confident in her skills. [18:56] - Your income will never exceed your level of self worth. [20:10] - When starting her business, she didn’t know anyone else who was doing the same thing and struggled connecting with other entrepreneurs. [22:31] - Alessandra admits that she didn’t necessarily want to be the one to organize the things she couldn’t find, but she wanted and needed for them to exist. [24:05] - There should be more platforms for women to tell their stories. [26:18] - The media and the way we communicate is changing. What are some of the commonalities of Alessandra’s clients that are making the most impact? [27:56] - Look at things through different lenses as the media changes. [29:54] - Where are all the places your audience may be? [30:40] - Starting small is a good idea. [33:20] - Hearing a “no” is not forever. It doesn’t mean you can never pitch something again in the future. [34:15] - Alessandra describes the magazine that she runs and shares the opportunities to submit articles or apply to be interviewed. [37:14] - Alessandra also offers an online course and a PR bootcamp. [39:40] - She is the one behind all the social media posts and contacts at Quotable Media Co. and she shares all the different ways to reach her. Connect with Alessandra: Quotable Media Co. Instagram | LinkedIn Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page Abundance Mini Course Join the $10K Club Apply for the $50K Club Mastermind