324 - Building a Powerhouse Personal Brand on LinkedIn with Matthew Rolnick

If you want to grow your brand and visibility on social media, especially LinkedIn, you are going to want to listen to today’s episode with my guest Matthew Rolnick, who literally wrote the book on finding your voice and building your brand online. Matthew Rolnick is the VP of Strategy & Innovation at Yaymaker, an Amazon Best Selling Author of the book Find Your Yay, Speaker, a Udemy Instructor w/130k+ students enrolled, a Forbes contributing writer, and partners with his wife Sabine Rolnick with Berkshire Hathaway Homeservices Chicago in Real Estate. The strategies that Matthew talks about in today’s episode are the ones that helped his company get to 60 new corporate clients from LinkedIn content. Show Notes: [2:45] - Matthew was furloughed at his job during Covid-19. He took to LinkedIn and really leaned into it. [4:46] - Leaders should encourage employees to share and make posts. [5:54] - Your natural strengths and interests are potentially the indicators of your voice. [7:41] - Your hobbies and interests can be tied into what you’re doing in business. [9:27] - Everyone has a different and unique voice. [10:58] - There’s a balance that needs to be established on types of posts, but they should all provide value to the person who reads or sees them. [13:05] - Interviewing others is a great way to connect with other people, gain insight, and create valuable content for others. [15:16] - You may need to seek leadership buy-in from the company that employs you. [18:50] - Voice notes on LinkedIn are a great way to make more personalized content. [21:53] - Matthew’s success can be attributed to a combination of factors, including consistent and valuable content, accessibility, and client testimonials. [25:08] - How are you forwarding the message? How can you build a name and change the thinking in a space as a thought leader? [27:19] - Compare it to working out. You won’t see the progress right away, but over time, you’ll see the fruits of your labor. [28:49] - Many more people are seeing your content than are engaging with it. [30:11] - Matthew shares the number one lesson he has learned from his wife.
Connect with Matthew Rolnick: Find Your Yay: Find Your Voice and Grow Your Brand on Social Media by Matthew Rolnick Matthew Rolnick on LinkedIn Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page Abundance Mini Course Join the $10K Club Apply for the $50K Club Mastermind