Are Conferences Worth Your Time as a Business Owner? [Ep.200]

Most online business owners have a complicated relationship with conferences. Some leave feeling energized and full of new ideas. Others leave wondering if they just paid a lot of money for bad coffee and small talk.

In this episode of the Opportunity Podcast, Greg breaks down when conferences are actually worth your time and when they're not.

He starts by outlining the difference between attending as a practitioner versus a vendor. Practitioners tend to gain the most from learning new strategies, seeing how others operate, and uncovering ideas that can indirectly unlock new revenue.

Vendors have a tougher time finding success. Without a clear plan to justify the investment and a proven offer, sponsorship can be expensive and risky. Greg explains why aggressive selling almost always backfires and why trust, education, and long-term relationship building are what actually drive results.

Greg also shares practical advice on how to make conferences work without massive budgets. Most importantly, he reveals where the real value of conferences shows up, not in the talks and workshops, but during dinners, drinks, and informal conversations.

If you want a clear, honest take on how to approach conferences and actually make them work for your business, this episode is worth a listen.

Topics Discussed in this episode:

Assessing the value of conferences for sellers vs vendors (01:25)
The real cost and risk of sponsoring conferences (03:54)
Getting the best ROI as an event sponsor (09:00)
Where the real business happens at conferences (12:44)
Final verdict: Are conferences actually worth it? (18:36)

Mentions:

Sit back, grab a coffee, and learn how to get the most value out of conferences!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(243)

How to Expand Your Ecommerce Business Internationally With Andy Hooper [Ep.222]

International expansion can unlock significant growth for an ecommerce business. It can also create a lot of expensive problems if you move too quickly. In this episode, Greg Elfrink sits down with An...

8 Sep 1h 1min

How to Build a Podcast That Actually Helps Your Business With Jim Barton [Ep.221]

Starting a podcast is easy. Building one that actually helps your business is a different story. In this episode of The Opportunity Podcast, Greg sits down with Jim Barton, founder of Growth Podcastin...

1 Sep 59min

Amazon's Changing Rules & the Next Wave of FBA Growth With Jana Krekic [Ep.220]

Amazon sellers are being forced to rethink how they build and grow their businesses. From stricter listing requirements to AI-powered shopping and new international opportunities, the rules are changi...

25 Aug 1h 6min

How to Optimize Your Amazon Listings for AI Search With Jon Tilley [Ep.219]

Amazon sellers have spent years optimizing for keywords and traditional search. That is still important, but the way customers discover products on Amazon is changing quickly. In this episode of The O...

18 Aug 53min

From Side Hustle to $100M: Lessons in Building a Scalable Business With Steve Rolle [Ep.218]

Building a successful eCommerce business is one thing. Building one that can grow without you is something else entirely. That's easier said than done. Many founders eventually become the biggest bott...

4 Aug 53min

How TikTok Shop Is Changing eCommerce With Jordan West [Ep.217]

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible. But that's starting to change. More and...

7 Jul 59min

The Future of Online Business Investing With Mike Swigunski [Ep.216]

Entrepreneurship isn't a linear path. Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses. A...

23 Jun 1h

Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what ...

16 Jun 1h 2min