The Branding and Marketing Tips for HVAC Professionals to Win Local Leads with Kimberly & Peter

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to break down the most important and often overlooked steps to building an HVAC company's online presence. From setting up a high-impact Google Business Profile to navigating customer reviews, virtual phone numbers, service areas, and answer-engine optimization, this episode is a masterclass in building digital trust and ranking above competitors

Expect to Learn

- How to properly set up your Google Business Profile for maximum ranking

- Why your phone number matters more than you think

- Smart review strategies that boost credibility

- How to leverage Google Posts, Q&A, and seasonal category changes.

- The power of niching down & owning your local market radius

- Grassroots strategies for winning your first customers

Episode Breakdown with Timestamps

[00:00:00] – Introduction

[00:00:54] – Online Booking vs Personal Touch

[00:02:37] – Why You Shouldn't Use Your Personal Cell Number

[00:04:10] – Google Business Profile: The Starter Pack

[00:06:09] – Review Strategy 101

[00:10:40] – The Power of the 24-Hour Rule

[00:14:39] – From SEO to AEO: Answer Engine Optimization

[00:15:48] – Finding Your First Customers

[00:18:09] – Referral Systems That Actually Work

[00:18:53] – Should You Discount Friends & Family?

[00:19:50] – Shoulder Season Survival Tips

[00:21:37] – Final Advice for New HVAC Owners

Follow Kimberly Sevilla on:

LinkedIn: https://www.linkedin.com/in/kimberlysevilla

Company's Website: https://shelter-air.com/

Company's LinkedIn: https://www.linkedin.com/company/shelterair

Company's Facebook: https://www.facebook.com/ShelterAir/

Company's Instagram: https://www.instagram.com/shelter.air/?hl=en

Follow Peter Troast on:

LinkedIn: https://www.linkedin.com/in/petertroast

Instagram: https://www.instagram.com/petertroast/?hl=en

Facebook: https://www.facebook.com/peter.troast/

Company's Website: https://www.energycircle.com/home-page

Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc

Follow Furman Haynes on:

LinkedIn: https://www.linkedin.com/in/furmanhaynes/

WorkHero: https://www.linkedin.com/company/workherohvac/

Follow Gary McCreadie:

LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/

Website: https://www.hvacknowitall.com

Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/

Instagram: https://www.instagram.com/hvacknowitall1/

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