Architecture Business Club with Jon Clayton23 Okt 2025

Where to Focus When You Need More Clients | 104

Jon addresses what to do when facing a shortage of clients or work. He shares his personal story of recent hardships* and explains the common mistakes to avoid when trying to attract new clients. He provides practical advice for fast sales, focusing on hot leads, and high-touch outreach. Jon also emphasises the importance of asking for help and using available resources to manage cash flow issues. The episode concludes with recommendations for related podcast episodes that delve deeper into lead generation and sales strategies.

* Trigger warning: between 01:43 to 02:22 Jon briefly mentions death and bereavement.

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Episode Highlights

00:00 Introduction

01:28 Personal Struggles and Business Impact

03:14 Common Mistakes When Seeking Clients

05:04 Effective Strategies for Fast Sales

05:38 Practical Tips for Faster Sales

08:45 Recap and Additional Resources

10:25 Closing Remarks and Call to Action

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Key Takeaways

Focus on hot leads - When you need more clients, you should talk to people who already know you, like your past or current clients. They are more likely to work with you again.

Try not to panic - If you feel worried because work is slow, try not to panic. Take a moment to calm down, then make a plan to help your business.

Talk to someone - You do not have to do everything alone. If you need help, ask someone you trust or talk to a professional for advice.

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Next Episode

Next time Jon is joined by Daniel Patterson to explore how to double your profits (without hiring or spending more on marketing!).

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