The Fitz & Franson Show3 Okt 2025

FFS - Insights from Liz (DiStefano Concrete Coatings)

In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings
— a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.

Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.

🔥 Highlights in this conversation:

Why “never half-ass two things, whole-ass one thing” became her leadership motto

What it’s really like being a woman leader in construction & remodeling

How she turned COVID shutdowns into an opportunity to grow coatings while others stalled

The blunt truth about leadership: “Sometimes you’re the villain in someone’s story — and you have to be okay with that.”

How DiStefano’s culture is so strong their sales reps quote the core values to each other in texts

Why continuous improvement (1% better every day) matters more than chasing perfection

👷 Shoutout to Liz and the team at DiStefano Brothers Concrete Coatings
for the incredible work they’re doing with Penntek Concrete Coatings.

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.com

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: matt@powrful.com

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