The Fitz & Franson Show11 Nov 2025

Steve Dodge: Building Culture, Letting Go of Control & Creating a Business That Lasts

What does it really take to build a business that outlives you?

In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what he’s learned over two decades of entrepreneurship.

Steve started as a painting contractor at 38 years old and turned that leap of faith into a thriving coatings business built on loyalty, learning, and love for his people. From teaching his crew math on Wednesday mornings to rebuilding his sales culture from the ground up, Steve shows what leadership looks like when you care more about people than profit.

You’ll hear:
• Why culture beats control every time
• How to create a “continuous learning” environment your team loves
• What to do when your best salesperson is your biggest problem
• The importance of starting your exit plan years before you need it
• How to build a business that can run without you

“If you treat people fairly, compensate them well, and give them opportunity, you create a family.”

This one hits every small-business owner right where it counts — the heart.

🎧 Listen or Watch Anywhere:

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🍎 Apple Podcasts

Follow and subscribe if you’re getting value from the show — and share this episode with another business owner who needs to hear it.

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Email: jay@powrful.com

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Matt's email: matt@powrful.com

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