The Fitz & Franson Show13 Nov 2025

Stop Scaring your Customers! 😱 AJ Wilson

Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down.

Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts.

AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. Build trust. Close more.

If you want a smoother sales process and happier customers, this episode is a must.

🎧 Listen or Watch Anywhere:

📺 YouTube
🎧 Spotify
🍎 Apple Podcasts

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.com

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: matt@powrful.com

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

...

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(64)

The Powr of Upselling: How to Increase Revenue Per Appointment

Home improvement companies are watching lead costs rise—and many owners immediately blame marketing.But the bigger problem may be what happens after the appointment is booked.When a homeowner asks abo...

3 Aug 20min

THIS is Making You Look Cheap (AUDIO ONLY)

If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem.You ...

30 Jul 18min

If You’re Still the Best Salesperson, You’re the Problem (AUDIO ONLY)

Every home improvement business starts with someone who is great at the craft.The best salesperson.The best installer.The best problem solver.The person who knows the product better than anyone else.T...

16 Jul 19min

Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)

Sales blames marketing.Marketing blames sales.And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear.In this episode of The Fitz & Franson Show, Fit...

9 Jul 16min

Dad Taught Me More Than Sales

In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life.After decades in...

21 Jun 54min

3 AI Tools Every Contractor Should Be Using in 2026

Most contractors think a slower market means they need more leads.They're wrong.Slower markets expose operational debt.The CRM cleanup you delayed.The follow-up process that's inconsistent.The sales t...

19 Jun 27min

Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)

Most contractors are nervous right now.Lead flow feels different. Homeowners are hesitating. Competition feels tighter.But here's the truth...Slower markets don't create problems.They expose them.In t...

10 Jun 19min

How Contractors Scale Smarter: Jonathan Weinberg

Most contractors don’t have a lead problem.They have a follow-up problem, a data problem, and a systems problem.In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down wit...

5 Jun 54min