Who Is Buying In NYC Right Now?

When we break down who's buying real estate in New York City right now, the picture becomes very clear — and it's not driven by first-time, entry-level buyers. Older Millennials are leading the charge. These are buyers in their late 30s and early 40s who delayed purchasing, built careers, and are now entering the market with intention, stronger balance sheets, and a long-term view.

Right behind them is Gen X — buyers who are often trading up, buying for space, schools, or multigenerational living, and making highly practical decisions. And then you have Baby Boomers, who remain a powerful force in NYC. Many are downsizing, relocating capital within the city, or buying with substantial equity or all cash, which continues to influence pricing and negotiations.

Gen Z is starting to appear, but in New York City they remain a relatively small segment. Affordability, career stage, and the realities of co-op rules and financing mean most are still renters or waiting on the sidelines.

So when we talk about today's NYC market, it's really being shaped by buyers with experience, capital, and clarity — and that dynamic defines how deals are getting done

Featuring guests Louise Philips Forbes of Brown Harris Stevens, Daniel Blatman of Compass, and Leslie Modell of Sotheby's.

Filmed at Brown Harris Stevens' Studio 1873, Part of the Mastery of Real Estate (MORE) Network.

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Connect with Vince Rocco:

https://www.bhsusa.com/real-estate-agent/vince-rocco

Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40 offices across four states: New York, New Jersey, Connecticut, and Florida.

https://bhsusa.com/

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