#28 Being Non-Traditional & Marketing Honestly as a Vet

#28 Being Non-Traditional & Marketing Honestly as a Vet

A candid conversation about what it means to be a non-traditional veterinarian in a traditional industry, and why honest, aligned marketing isn't "salesy"… it's a service.

We talk mindset, messaging, and how pet owners benefit when vets show up boldly.

Key Points:

  • Why non-traditional care is growing

  • Letting your mission guide your messaging

  • Marketing as education, not persuasion

  • How transparency builds trust

  • The importance of standing for something

📌 Links:

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Episoder(64)

#65 Your Pet’s Itchy Skin May Not Be Just a Skin Problem

#65 Your Pet’s Itchy Skin May Not Be Just a Skin Problem

If your pet has chronic itching, recurring ear infections, red paws, yeast, hot spots, or skin infections that keep coming back, the problem may involve more than just the skin.In this episode, we exp...

8 Okt 26min

#64 Royal Canin is now making fresh food... here are my thoughts

#64 Royal Canin is now making fresh food... here are my thoughts

Royal Canin has recently entered the gently cooked space with its new Fresh Health Nutrition line for puppies, adults, and senior dogs.In this episode, I break down what I think this shift means for v...

1 Okt 24min

#63 What Italy Remind Me About Our Pet's Health

#63 What Italy Remind Me About Our Pet's Health

I recently returned from a trip to Italy, and one of the things I couldn’t stop noticing had nothing to do with the architecture, the shopping, or even the food.It was the dogs.The pets I saw seemed h...

24 Sep 22min

#62 Why I Don’t Bash Conventional Veterinary Medicine

#62 Why I Don’t Bash Conventional Veterinary Medicine

I practice differently than I was originally trained.But that does not mean I believe conventional veterinarians are doing it wrong.And it definitely does not mean I believe we need to tear down one s...

17 Sep 22min

#61 When Behavior Isn't Just Behavior

#61 When Behavior Isn't Just Behavior

When a pet develops anxiety, reactivity, irritability, restlessness, fear, or other behavior changes, the first question I ask is not always, “How do we stop the behavior?”I wonder, why is this happen...

10 Sep 18min

#60 Non-Traditional Things In My Home

#60 Non-Traditional Things In My Home

Being a non-traditional veterinarian does not stop when I leave the exam room.Many of the choices I make for my own pets happen inside my home, through small decisions about what we bring inside, what...

27 Aug 19min

#59 Does Your Pet Need Functional Testing?

#59 Does Your Pet Need Functional Testing?

Functional testing is often associated with pets who have chronic, complicated, or unexplained health concerns. While those pets may absolutely benefit from a deeper investigation, they are not the on...

20 Aug 21min

#58 Are Fragrances Affecting Your Dog?

#58 Are Fragrances Affecting Your Dog?

We think about what goes into our pets' food bowls, but how often do we think about the air they breathe every day?From scented candles and plug-in air fresheners to laundry detergents, cleaning produ...

13 Aug 16min

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