Kerry McGovern of Power Home Remodeling: Building a People-First Brand in a Sales-Driven Industry

How do you take a "billion-dollar knock" and turn it into a modern, digital-first brand? 🏠✨

In this episode of CMO Weekly, host Hayley Clover sits down with Kerry McGovern, the Chief Brand Officer at Power Home Remodeling. Kerry’s career is a masterclass in professional agility, spanning roles as a music publicist, a speechwriter for Under Armour’s Kevin Plank, and a brand-builder for the NHL and Drizzly.

Now at Power Home Remodeling—ranked #14 on Fortune’s Best Companies to Work For—Kerry is leading a massive brand transformation. She discusses how she’s moving a door-to-door sales powerhouse into the digital age with the "Our Work Shows" campaign, while maintaining a "people-first" culture that believes they "sell windows to hire people".

In this episode, you’ll learn:

The "Eras Tour" of a Marketing Career: How Kerry pivoted from the music industry to professional sports and eventually to high-growth tech and remodeling.

Rebuilding Iconic Brands: Behind-the-scenes stories of speechwriting at Under Armour and navigating the "teal horse" era of the Detroit Pistons.

The Billion-Dollar Knock: How Power Home Remodeling is evolving its legendary canvassing model into a multi-channel digital brand experience.

"Our Work Shows": The strategy behind Power’s first external brand platform in 15 years and how it connects with modern homeowners.

Influencers & Social Strategy: Why a home remodeling company is partnering with fashion influencers like Sai De Silva to reach new audiences.

Timestamps:

0:00 – Introduction: Meet Kerry McGovern.

1:40 – Career Origins: From Seattle’s music scene to the Detroit Pistons.

4:30 – Lessons from the NHL and Speechwriting for Under Armour.

8:30 – The Drizzly Risk: Moving from a 100-year-old league to a startup.

13:00 – Why Home Remodeling? Finding a "People-First" culture at Power.

16:00 – Scaling the "Billion Dollar Knock" and Brand Identity.

20:00 – Launching the "Our Work Shows" Brand Refresh.

25:00 – Revamping Social Media & Influencer Partnerships.

29:00 – Kerry’s Best Advice: "It takes longer than you want and is harder than you think."

31:37 – Baltimore Recommendations & Closing.

Connect with Kerry & Power Home Remodeling:

LinkedIn: Kerry McGovern

Website: Power Home Remodeling

About CMO Weekly: CMO Weekly sits down with the world’s top marketing leaders to uncover the bold moves, tough lessons, and breakthrough ideas that shape their journeys. Hosted by Hayley Clover.

Sponsored by OpenFortune: Reach your audience where they’re smiling. Learn more at openfortune.com.

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