Casual Affective Triggers

Crafting survey questions is one thing but getting your audience to fill it is yet another. On the show today, we speak with Alexander Nolte, an Associate Professor at the University of Tartu. Alexander discussed the use of Casual Affective Triggers (CAT) to incentivize people to accept survey invitations and improve the completion rate. He revealed the impact of CATs on survey response rates from a study he conducted.