What makes Serendipity Arts Festival so unique? Sunil Kant Munjal explains.

In this episode of Frontline Conversations, Sunil Kant Munjal—Chairman of Hero Enterprise and Founder-Patron of the Serendipity Arts Festival—speaks about the making of one of India’s most unique cultural platforms. Now in its 10th year, the festival in Panaji, Goa, brings together visual arts, theatre, music, dance, literature, culinary arts, craft, and new-media practices on a scale unmatched in the country. Munjal traces the festival’s evolution from an unconventional idea to a global, interdisciplinary space that welcomes over a lakh visitors a day and artists from more than 30 countries. He speaks about why business leaders must engage with the arts, why Goa became the festival’s home, and how Serendipity bridges tradition and technology—from tribal and artisanal practices to AI, NFTs, and future-facing art forms. He discusses the festival as a space for expression in a time of shrinking creative freedoms, the role of philanthropy in sustaining the arts, and his vision for the next decade: deeper research, year-round initiatives, and permanent institutions that nurture creativity beyond the annual event. Highlights: -How an ambitious idea became India’s only truly interdisciplinary arts festival -The mix of heritage, craft, technology, AI, and future media -Why business leaders make better decisions when exposed to the arts -Culinary arts as culture—and why food deserves the same space as performance -Art as expression without disruption: creating a neutral space for dialogue Perfect for: -Followers of Indian arts and culture -Students of interdisciplinary and contemporary art -Creators, curators, and cultural practitioners Credits: Host: Mridula Vijayarangakumar Camera: Kavya Pradeep M Editing: Razal Pareed Producers: Mridula Vijayarangakumar and Kavya Pradeep M Originally published on November 17, 2025 Subscribe to Frontline: https://frontline.thehindu.com/online... Follow us on: Facebook - / frontlineindia Twitter - / frontline_india Instagram - / frontline.magazine LinkedIn - / frontline-magazine-b12921295