Easy Prey18 Des 2024

Erasing Your Digital Footprint with Jeff Jockisch

Data is continuously being collected and this information can lead to misleading conclusions about an individual. Without proper context, behavior can be misinterpreted. This underscores the need for data privacy laws and stronger protections against data brokers.

Today's guest is Jeff Jockisch. Jeff is a passionate data privacy researcher dedicated to exploring the evolution of technology, our search behaviors, trust dynamics, and safeguarding of our information. As Managing Partner at ObscureIQ, he specializes in advanced data removal and privacy risk mitigation for enterprises and government organizations.

Show Notes:

[0:58] - Jeff describes his career and what he does in the field at ObscureIQ.
[3:35] - Instead of taking his career into the compliance field, he took his expertise to the intersection of data privacy and data science.
[4:40] - Jeff explains what a data broker does and breaks down a recent data breach.
[5:40] - The legal definition of what a data broker is is very narrow.
[6:42] - The data that is collected by data brokers can literally be anything, like health care data, drivers licenses, and viewing habits online.
[7:32] - One of the worst types of data that is collected is cell phone location data.
[8:46] - Data tells a story, but pieces might be missing. Data can paint an inaccurate picture of someone.
[10:18] - Data can be interpreted in different ways.
[12:41] - Your digital footprint can be deleted. But in addition to deleting it, your behavior needs to change.
[13:50] - Apps track data automatically for ads.
[16:31] - All of these companies are collecting our data, but they're not securing it.
[19:42] - What can someone do with collected data? The possibilities are endless.
[21:38] - Data that is collected can also show other people who are connected to you.
[23:10] - Some things can be deleted, including public records.
[25:09] - The problem is that the data brokers are massively powerful.
[27:15] - Check out the links below for resources that Jeff recommends on the steps to take in order to delete the data you are leaking.
[29:57] - Jeff shares an experience of almost being a victim of a scam.
[33:10] - Scammers sound totally reasonable in the moment, even when we reflect and feel stupid for making a decision.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.

Links and Resources:

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(342)

Hidden Phone Tracking

Your phone gives off a surprising amount of information just by being connected to a cellular network. Things like your location, who you communicate with, and your daily patterns can all become part ...

23 Sep 45min

Ransomware Evolution

Ransomware has changed dramatically over the years. What started as criminals locking up individual computers and demanding relatively small payments has grown into a much larger operation involving s...

16 Sep 40min

The Counterfeit Economy

A counterfeit handbag may leave someone disappointed. A counterfeit medication, airbag, or child's car seat can do far more damage. Fake products now reach into nearly every part of daily life, and ma...

9 Sep 43min

The Internet is Playing You

A convincing lie no longer needs to look suspicious. It can appear in a familiar social media feed, come from someone who seems real, or arrive as a video that looks almost impossible to fake. By the ...

2 Sep 44min

The Psychology of Yes

It is easy to say you would never fall for a scam when you are looking at the situation from the outside. In the moment, though, things can feel much less obvious. A request may sound reasonable, the ...

26 Aug 49min

Drink Spiking

A drink can be out of your sight for only a moment, but that may be all it takes for someone to tamper with it. Spiking can happen in bars, restaurants, festivals, and even among people who already kn...

19 Aug 35min

Love, Lies and Locked Up

What sounds like the plot of a crime thriller was Sharon Armstrong's real life. An online romance drew her into an elaborate web of lies involving overseas contracts, invented emergencies, and several...

12 Aug 52min

The Recruitment Trap

Everybody is searching for ways to increase income. Unfortunately, MLMs often look like an easy way to start a business without taking on the cost of a traditional company. The pitch sounds simple. Bu...

5 Aug 51min