The Powr of Upselling: How to Increase Revenue Per Appointment
Home improvement companies are watching lead costs rise—and many owners immediately blame marketing.But the bigger problem may be what happens after the appointment is booked.When a homeowner asks abo...
3 Aug 20min
THIS is Making You Look Cheap (AUDIO ONLY)
If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem.You ...
30 Jul 18min
If You’re Still the Best Salesperson, You’re the Problem (AUDIO ONLY)
Every home improvement business starts with someone who is great at the craft.The best salesperson.The best installer.The best problem solver.The person who knows the product better than anyone else.T...
16 Jul 19min
Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)
Sales blames marketing.Marketing blames sales.And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear.In this episode of The Fitz & Franson Show, Fit...
9 Jul 16min
Dad Taught Me More Than Sales
In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life.After decades in...
21 Jun 54min
3 AI Tools Every Contractor Should Be Using in 2026
Most contractors think a slower market means they need more leads.They're wrong.Slower markets expose operational debt.The CRM cleanup you delayed.The follow-up process that's inconsistent.The sales t...
19 Jun 27min
Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)
Most contractors are nervous right now.Lead flow feels different. Homeowners are hesitating. Competition feels tighter.But here's the truth...Slower markets don't create problems.They expose them.In t...
10 Jun 19min
How Contractors Scale Smarter: Jonathan Weinberg
Most contractors don’t have a lead problem.They have a follow-up problem, a data problem, and a systems problem.In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down wit...
5 Jun 54min
