Future-Proofing Your Brand: How Dr. Laura Devgan Stands Out in a Crowded Market

Future-Proofing Your Brand: How Dr. Laura Devgan Stands Out in a Crowded Market

In this episode, marketing expert Camille Moore dives into the importance of differentiating your brand in a crowded market, using plastic surgeon Dr. Laura Devgan as a case study. Camille highlights how Dr. Devgan has successfully expanded her brand beyond surgery with a medical-grade skincare line and smart partnerships, like her collaboration with Just Plants smoothie bars. These moves build long-term brand awareness and trust before potential clients are ready for surgery. Camille emphasizes the need for professionals to invest in branding for the future, not just for immediate results. Tune in to learn how to strategically position your brand for long-term success.

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Episoder(178)

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, me...

16 Sep 58min

How Brands Destroy Years of Equity

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dy...

14 Sep 1h 8min

Outrage Culture Is Killing Great Advertising

Outrage Culture Is Killing Great Advertising

This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, c...

2 Sep 17min

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what mak...

27 Aug 34min

AI is making everyone sound the same

AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conve...

26 Aug 59min

Did ChatGPT Design Instagram's New Logo?

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million,...

24 Aug 55min

AI can create everything except this

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more effic...

13 Aug 1h 7min

The Motorcycle Crash That Started a Wellness Empire

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw...

10 Aug 1h 14min

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