Branding in the Age of Algorithms: Why Strategy Over Aesthetic in 2025

Branding in the Age of Algorithms: Why Strategy Over Aesthetic in 2025

This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you can learn from H&M’s AI model play. If you’re a founder, CMO, or content creator, this episode is your no-BS blueprint for staying relevant in the attention economy.:auriculares: Tune in for hot takes on:Cancel culture vs. owning your platformWhy the algorithm isn’t against you—your content isCanadian Tire vs. Home Hardware (real retail brand lessons)What CMOs must do to earn CEO statusWhy trends aren’t enough—disruption isThe smarter way to use influencers like Alex EarleNew app alert: Instagram's secret weapon to beat CapCutFor marketers, brand builders, and brave executives ready to trade safe for smart.

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Episoder(178)

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, me...

16 Sep 58min

How Brands Destroy Years of Equity

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dy...

14 Sep 1h 8min

Outrage Culture Is Killing Great Advertising

Outrage Culture Is Killing Great Advertising

This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, c...

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Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what mak...

27 Aug 34min

AI is making everyone sound the same

AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conve...

26 Aug 59min

Did ChatGPT Design Instagram's New Logo?

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million,...

24 Aug 55min

AI can create everything except this

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more effic...

13 Aug 1h 7min

The Motorcycle Crash That Started a Wellness Empire

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw...

10 Aug 1h 14min

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