This Is Why You’re Not Growing

This Is Why You’re Not Growing

In this episode of Art of the Brand, Camille and Phillip tear apart the myths holding founders back from growing in saturated markets. From ELF’s controversial Matt Rife campaign to Soho House’s collapse after going public, to Peloton’s slow fade into irrelevance, we reveal why comfort is the death of branding—and why controversy, risk, and bold creativity are the only things that scale.
We also dive into:

  • The truth behind virality and why safe content never works
  • What founders can learn from Soho House, Peloton, and ELF
  • Why Reddit and Substack are becoming the new power platforms
  • The David Protein bar case study: how $55 cod turned into a $100M playbook
  • Why your founder story matters—but not the way you think

This episode is jam-packed with insights on how to build your brand in 2025. If you’re a founder, marketer, or creator tired of watered-down advice, this episode is for you.

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Episoder(178)

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

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How Brands Destroy Years of Equity

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dy...

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Outrage Culture Is Killing Great Advertising

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Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

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AI is making everyone sound the same

AI is making everyone sound the same

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Did ChatGPT Design Instagram's New Logo?

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million,...

24 Aug 55min

AI can create everything except this

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more effic...

13 Aug 1h 7min

The Motorcycle Crash That Started a Wellness Empire

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw...

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