Log-In Equals Retention

Get ready to dive into the world of product leadership with today's guest, Cassio Sampaio. Cassio has led hardware and SaaS product teams at some of the biggest names in tech, including Apple and Digital Ocean. Cassio is currently Senior Vice President of Product at Okta.

Okta helps organizations worldwide bring their applications to life while navigating the complex world of customer identity and access management, or SIAM. Stay tuned as Cassio shares his insights and expertise, and offers valuable advice for aspiring product leaders in today's ever-evolving tech landscape.

--------

Key Quotes:

“Every day is a new breach, a new type of threat, a new vulnerability that's out there. Our technology is that boundary in between your data, your privacy, information and the bad actors that are out there.”

“People don't think of identity as you think of some other technologies that are out there, like cloud computing. Very few companies will think of building their own Kubernetes infrastructure or their own virtual machines, but identity is not quite there yet.”

“When you look at the power of someone using a certain type of authentication technique, like how much faster they're able to resolve the challenge and with a rate of success? If you compare something like Face ID with a typical username or password, like an email link, it's faster and most of the time it's gonna be resolved with perfection because you tend to look like yourself, when you're staring at your phone, most of the time you're carrying your own thumb around. That type of thing.”

“By using social login, by allowing you to sign up with pass key, for example, you will convert customers like this much faster. This much better quality of conversion. You prevent more fraud, you reduce exposure to account take over. Now you're talking right about business metrics that are mapped directly to log in. Log in equals retention.”

---------

Time stamps:

• 01:40 Cassio’s Background
• 02:40 Okta’s vision
• 07:50 How to fuel growth
• 11:04 Understanding customer identity
• 16:50 The conversion funnel
• 10:19 Build vs. Buy
• 23:42 Ups and downs of building a product
• 26:22 Importance of disruption
• 29:50 Product management lessons
• 35:57 Okta’s future
• 38:54 Quick hits

---------

Links:

Find Cassio on LinkedIn

Find Matt on LinkedIn
Learn more about Okta

Learn more about Caspian Studios