Building your own future, Sasha Uman’s Journey to CCO at Playtech Live

In this episode of iGaming Leader, Leo sits down with Sasha Uman, Chief Commercial Officer at Playtech Live.

Sasha shares her inspiring journey from finance associate to CCO at Playtech Live's division, revealing how bold moves, and supportive networks shaped her career.

The conversation explores her path through the iGaming industry, the importance of asking for opportunities, overcoming imposter syndrome, managing remote teams, and maintaining work-life balance—offering actionable advice and relatable insights for aspiring leaders, especially women navigating male-dominated industries.

Guest Bio

Sasha is an action-focused commercial executive with a proven track record in driving revenue growth and market expansion.

With extensive experience in negotiating IP and software licensing agreements, as well as managing strategic contract renewals and re-negotiations, Sasha excels at navigating complex, high-impact projects to swift and effective resolutions.

A strong leader and skilled negotiator, she currently leads high-performing teams that consistently exceed KPIs and business expectations.

Key Topics Discussed

00:00 – Sasha’s career path: from finance to CCO at Playtech's Live Division

04:00 – Knocking on doors and asking for what you want

10:29 – Dealing with overthinking and building a strong support system

12:51 – Managing imposter syndrome and finding confidence through connection

18:42 – Balancing leadership and family life in the iGaming industry

23:14 – Overcoming challenges and defining leadership through adversity

26:26 – The value of authentic leadership and doing things your own way

32:30 – Delegation struggles and the long-term value of empowering others

36:20 – Advice for business development professionals looking to grow fast

Memorable Quotes

"I have to do it myself. No one will build your future for you."

"Overthinking turns into a vicious circle. It’s better not to go into it at all."

"You can achieve things in your own way. There’s no one path to success."

"Don’t just pitch the revenue share—understand the product deeply."

"People don’t always know what you’re capable of unless you show them."

Important Links

Connect with Sasha Uman: https://www.linkedin.com/in/sasha-uman-17722780/

Follow Leo Judkins on LinkedIn: https://www.linkedin.com/in/leo-judkins/

Subscribe to the iGaming Leader newsletter: https://www.igamingleader.com/signup

Join the iGaming Leader Mastermind: https://www.igamingleader.com/