The Problem With Personal Branding: Lara Acosta

The Problem With Personal Branding: Lara Acosta

Lara Acosta joins James Smith to discuss the problem with personal branding. While millions of entrepreneurs chase the "influencer" dream, a quiet crisis of ego and AI-generated slop is destroying genuine market value. This obsession with being interesting rather than useful is a dangerous lie that is threatening the future of human agency and business growth in 2026. 👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com Follow Lara on LinkedIn: https://www.linkedin.com/in/laraacostar We cover: ⬛ Why Introverts Will Win Personal Branding In 2026 ⬛ How High Ticket Pricing Creates A Halo Effect ⬛ Why Writing Is The Ultimate Skill For Manipulation ⬛ What Happens When You Stop Chasing Vanity Metrics ⬛ How To Reinvent Your Identity Through Radical Change Timestamps 00:00 Intro 00:59 The Problem With Personal Branding 02:28 How Lara Built LinkedIn 03:49 Be Useful, Not Interesting 05:29 Ego Is Slowing Growth 08:52 Retrospective Storytelling Wins 12:07 Hooks Plus Visual Hooks 15:15 Ghostwriters And AI Slop 20:09 Turning Attention Into Income 24:24 How To Raise Prices 31:06 Why High-Ticket Works 36:41 Message Beats Equipment 40:09 Mastering Problem Awareness 52:17 The Cost Of Visibility 58:10 Why 2026 Belongs To Writers 71:18 SMPB + 4321 Framework 77:38 Email Lists Beat Platforms Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(42)

What Actually Happens To Your Taxes? : Frank Greeff

What Actually Happens To Your Taxes? : Frank Greeff

Frank Greeff joins James Smith fresh off a $180 million exit for a raw conversation about tax, talent and why the game never really ends. Frank breaks down the $6.2M tax bill from selling his last bus...

11 Aug 1h 17min

Traitors Star Andrew Jenkins: The Problem With Mental Health

Traitors Star Andrew Jenkins: The Problem With Mental Health

Andrew Jenkins, the Traitors star, joins James Smith for a raw conversation about resilience, identity, and rebuilding a life after everything is taken away. At 21, Andrew was pronounced dead at the s...

30 Jul 1h 16min

Why The Aussie Economy is F*cked

Why The Aussie Economy is F*cked

Tom Hawley joins James Smith to expose the deliberate machinery behind a cost-of-living crisis most people don't even know is happening to them. The co-founder of Azura Financial, one of Australia's t...

30 Jun 1h 33min

The Problem With Running A Small Business: Diren Kartal

The Problem With Running A Small Business: Diren Kartal

Diren Kartal joins James Smith for an honest, often hilarious conversation about what running a small business actually does to you once the money is coming in but the freedom isn't. Diren is a person...

23 Jun 1h 15min

The Problem With Splitting The Difference: Chris Voss

The Problem With Splitting The Difference: Chris Voss

👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋🏼‍♂️ Online Coaching: https://w...

16 Jun 57min

The Problem With Training After 30: Sonny Webster

The Problem With Training After 30: Sonny Webster

Sonny Webster joins James Smith for an honest conversation about what training, money and ambition actually look like once you hit your 30s. A British Olympic weightlifter who competed at Rio 2016, So...

10 Jun 1h 3min

The Problem With Work-Life Balance: Paul Mort

The Problem With Work-Life Balance: Paul Mort

Paul Mort joins James Smith for a no-holds-barred conversation on work-life balance, building a business you don't want to escape, and why most people are chasing a version of freedom they haven't ear...

2 Jun 1h 17min

The Problem With Not Understanding The Economy: Tom Bilyeu

The Problem With Not Understanding The Economy: Tom Bilyeu

Tom Bilyeu joins James Smith to discuss how broken the modern economy really is. The host of Impact Theory and co-founder of Quest Nutrition argues that inflation is theft, that you cannot save your w...

26 Mai 1h 3min

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