The February Ghost

February doesn’t kill your goals with a bang — it kills them with a whisper.

In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I do.”

If the last episode was the diagnosis, this one is the prescription.

Here’s what we break down:

The Why Shovel (5 Whys of Tolerance): Stop blaming the habit and uncover the identity that’s allowing it.
The Evidence Log: Your brain doesn’t run on affirmations — it runs on proof. Build the case for your new identity one day at a time.
The 1% Rule (Aggregation of Marginal Gains): Set standards that are too small to fail — and enforce them relentlessly until they compound.

We also hit real-world examples from Microsoft’s identity shift (know-it-all → learn-it-all), Ford’s radical transparency moment, and how 1% improvements create massive compounding growth in business, leadership, sales, and marketing.

The Identity Action Challenge (Do This or Stay the Same)

We made a free one-page PDF that walks you through all three tools.
Fill it out. Take a picture. Email it to us. We’ll pick the strongest one and give away a free 1-hour coaching session with Fitz & Franson to help you implement it top to bottom.

Because clarity without action is just entertainment.

🚀 Ready to Scale Your Business?

Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
Learn more → https://powrful.com
Sponsor/partner → jay@powrful.com

Links & Contact

📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe
🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403
📩 Email → info@powrful.com
💼 Work/Sponsor → jay@powrful.com
🌐 Website → https://powrful.com
📆 Apply / Sign up → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
🎧 Subscribe & review!

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(64)

The Powr of Upselling: How to Increase Revenue Per Appointment

Home improvement companies are watching lead costs rise—and many owners immediately blame marketing.But the bigger problem may be what happens after the appointment is booked.When a homeowner asks abo...

3 Aug 20min

THIS is Making You Look Cheap (AUDIO ONLY)

If homeowners keep grinding you down on price, shopping your quote against three competitors, and treating your company like every other contractor in town, the market may not be the real problem.You ...

30 Jul 18min

If You’re Still the Best Salesperson, You’re the Problem (AUDIO ONLY)

Every home improvement business starts with someone who is great at the craft.The best salesperson.The best installer.The best problem solver.The person who knows the product better than anyone else.T...

16 Jul 19min

Your Sales Team Blames Marketing. Marketing Blames Sales. Now What? (AUDIO ONLY)

Sales blames marketing.Marketing blames sales.And the owner is stuck in the middle watching ad spend climb, margins shrink, and accountability disappear.In this episode of The Fitz & Franson Show, Fit...

9 Jul 16min

Dad Taught Me More Than Sales

In this special Father's Day episode, Matt Fitzgerald sits down with his father, Matt Fitzgerald Sr. ("Pop"), to discuss the lessons that shaped his career, leadership style, and life.After decades in...

21 Jun 54min

3 AI Tools Every Contractor Should Be Using in 2026

Most contractors think a slower market means they need more leads.They're wrong.Slower markets expose operational debt.The CRM cleanup you delayed.The follow-up process that's inconsistent.The sales t...

19 Jun 27min

Why Smart Contractors WANT the Market to Slow Down (AUDIO ONLY)

Most contractors are nervous right now.Lead flow feels different. Homeowners are hesitating. Competition feels tighter.But here's the truth...Slower markets don't create problems.They expose them.In t...

10 Jun 19min

How Contractors Scale Smarter: Jonathan Weinberg

Most contractors don’t have a lead problem.They have a follow-up problem, a data problem, and a systems problem.In this episode of The Fitz & Franson Show, Matt Fitzgerald and Jay Franson sit down wit...

5 Jun 54min