
Overcoming the Odds: A mother of eight whose air‑fryer passion turned into a thriving social‑media‑driven business.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Cathy Yoder. SUMMARY OF THE INTERVIEW (CATHY YODER x RUSHION McDONALD) In this Money Making Conversations Masterclass episode, Rushion McDonald interviews Cathy Yoder, known as the Queen of Air Fryers—a mother of eight whose air‑fryer passion turned into a thriving social‑media‑driven business. Cathy explains how she learned to master air fryers, built a YouTube channel with massive growth, developed ebooks and cookbooks, and built a business through authenticity and service-oriented content. The conversation blends cooking education, digital‑branding lessons, entrepreneurship, and personal purpose. PURPOSE OF THE INTERVIEW 1. Educate Viewers About Air Fryers Cathy breaks down what an air fryer is, how it works, how to choose one, and common mistakes. 2. Highlight How Social Media Can Build a Business Rushion explores how she grew from a blogger to a YouTube creator with hundreds of thousands of followers and multiple revenue streams. 3. Inspire Entrepreneurs to Pursue Authentic Branding Cathy’s journey shows how consistency, authenticity, and audience connection can turn a simple idea into a successful brand. 4. Illustrate the Emotional Impact of Serving an Audience Her stories of widowers, overwhelmed parents, and new cooks show how content can genuinely empower people. KEY TAKEAWAYS 1. Air Fryers Are Mini Convection Ovens They cook faster, often require no preheat, and can grill, bake, roast, and more—but not everything (like wet batters or funnel cakes). 2. All Air Fryers Are Not Equal Cathy stresses choosing 6‑quart, ~1700‑watt models and avoiding units that are too small or underpowered. Size and wattage matter more than brand. 3. Her Content Strategy Was Data‑Driven Initial uploads in various recipe categories revealed that air‑fryer recipes consistently outperformed, so she went all‑in on that niche. 4. YouTube Growth Takes Time Her first monetization check was $1.36, rising to $146, then $300, then to $8,000–$9,000/month by the time she reached 100,000 subscribers. 5. She Generates Multiple Revenue Streams YouTube AdSense Amazon affiliate links E‑books (first launch made $15,000 in a weekend) Physical cookbooks (first batch of 500 sold out immediately) 6. Authenticity Builds Trust She films mistakes, includes her kids’ real reactions (including spitting out bad food), and refuses to promote products she doesn’t believe in. 7. Listen to Your Audience Comments guided her content direction (like dropping background music, creating cookbooks, responding to questions). Audience feedback = brand refinement. 8. Digital Marketing Tip: Serve People, Not Algorithms She emphasizes helping overwhelmed home cooks first—consistent service leads to trust, community, and natural growth. 9. Emotional Impact Matters Her biggest motivators are heartfelt messages, especially widowers learning to cook for the first time because of her tutorials. NOTABLE QUOTES FROM THE INTERVIEW On Air Fryers & Cooking “All air fryers are not created equal.” “If you can grill it or bake it, you can usually air‑fry it.” “Buying too small can make you come back and want to upgrade—now you’re wasting money.” On Starting Her Channel “My first check was $1.36… that’s a lot of work for $1.36.” “I believed I was filling a gap… there wasn’t enough good content.” On Content Strategy “They need to know within the first three seconds that you’re going to deliver on your promise.” “In the beginning, you just need to start publishing some crappy videos.” (On practicing, learning, and improving) On Authenticity “I will only share what I can authentically stand behind.” “If I make mistakes, I show them.” On Impact “If I was in a room with 10,000 people, that’s still a lot of impact.” (Perspective on viewer counts) “What matters is that person who felt hopeless now feels empowered.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
15 Jan 27min

FULL SHOW: Lies You Tell Yourself, Strawberry Letter: My Wife Keeps Leaving Me & Coming Back - 1.14.26
The Steve Harvey Morning Show for Wednesday, January 14th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Pecan Tree" | Ask The CLO | These Are The Rules | Would You Rather | Lies You Tell Yourself When You've Been Dumped | Nephew Tommy's Prank - "Church Calendar" | Strawberry Letter - "My Wife Keeps Leaving Me & Coming Back" Pt. 1-2 | Tommy's Question For Steve | Can Men & Women Be Friends Pt1 | Can Men & Women Be Friends Pt2 | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
14 Jan 1h 31min

FULL SHOW: SteveHarvey's Voicemail, Strawberry Letter: I'm Going With The Flow - 1.13.26
The Steve Harvey Morning Show for Tuesday, January 13th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Me & My Jesus" | Ask The CLO | Entertainment News | New Years Resolution | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Pecan Tree" | Strawberry Letter - "I'm Going With The Flow" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Lil Wayne & Bears QB Caleb Williams | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
13 Jan 1h 32min

FULL SHOW: The Pastors, Sista O'Dell, Strawberry Letter: We Were Nude When We Met - 1.12.26
The Steve Harvey Morning Show for Monday, January 12th, 2026: Steve Harvey's Morning Inspiration | Show Open | The Pastors | Ask The CLO | Entertainment News | Diddy's Sons Releasing New Documentary | Sista O'Dell | Nephew Tommy's Prank - "Me & My Jesus" | Strawberry Letter - "We Were Nude When We Met" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Paper Straws | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
12 Jan 1h 37min

FULL SHOW: Stupid Questions, Strawberry Letter:She Was Wearing My Wig With My Husband - 1.9.26
The Steve Harvey Morning Show for Friday, January 9th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Weed In The Church Van" | Ask The CLO | Entertainment News | What Do You... | Roscoe Wallace | Nephew Tommy's Prank - "The Blind Barber" | Strawberry Letter - "She Was Wearing My Wig Wig With My Husband" Pt. 1-2 | Junior's Sports Talk - Pimpin's NFL Playoff Picks | Social Media Advice | Ready To Love Update | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
9 Jan 1h 32min

FULL SHOW: Sick Days, Strawberry Letter: Double Standards Are A Thing Of The Past - 1..8.26
The Steve Harvey Morning Show for Thursday, January 8th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Sweat Hog" | Ask The CLO | Entertainment News | Sick Days | Chris Redd | Nephew Tommy's Prank - "Weed In The Church Van" | Strawberry Letter - "Double Standards Are A Thing Of The Past" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Escaped Monkey Trashes Music Store | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
8 Jan 1h 32min

FULL SHOW: Revenge Fire, Strawberry Letter: New Year, New Body - 1.7.26
The Steve Harvey Morning Show for Wednesday, January 7th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back - "Can I Paint Your Wife Naked?" | Ask The CLO | Entertainment News | J Rap's 1st Poem Of 2026 | Revenge Fire | Nephew Tommy's Prank - "Sweat Hog" | Strawberry Letter - "New Year, New Body" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Shirley Cooking Lessons | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
7 Jan 1h 32min






















