Why This CEO Is Investing in Nature

Alex Taylor is an avid outdoorsman, conservationist, and author of ‘The Longest Cast: The Fly-Fishing Journey of a Lifetime.’

But he is also CEO of Cox Enterprises, one of the largest private companies in America that generates $22 billion in annual revenue.

With such power comes a lot of responsibility and influence and he has directed investments toward sustainability-focused businesses, committing more than US$2 billion to sustainable businesses focused on clean technology.

So, how can he help save the wild Atlantic salmon?

Cox acquired Loop Tackle in 2024 to ‘lead the market in innovation and in connecting customers with more experiences deeper into nature’ and he joins me on the final episode of Season 2 of The Last Salmon to tell me how he – and his companies – can make real and lasting changes to help save the salmon.

Image: https://www.asf.ca/

The Last Salmon Season 2 is supported by The Missing Salmon Alliance.

The Last Salmon, presented by actor and activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.

For regular updates, follow the show at Instagram.com/TheLastSalmon.

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Episoder(33)

Can Formula 1 thinking help save the wild salmon?

Ross Brawn has spent a lifetime solving some of the world's toughest engineering challenges. As the Formula 1 mastermind behind championship-winning teams at Benetton, Ferrari, Brawn GP and Mercedes, ...

3 Aug 53min

Eeland Stribling - The Activist Angler Comedian

Stand-up comedian, wildlife biologist and fly angler Eeland Stribling explains why making people laugh isn't a distraction from conservation - it's one of its most powerful tools. Humour, he says, low...

20 Jul 36min

Did the salmon farming industry tell the whole story?

Following our conversation with Mowi Scotland Managing Director, Ben Hadfield, we invited two people with first-hand experience of Scotland's salmon farming industry to respond.Joining us are Nick Und...

6 Jul 40min

We Put Mowi on the Spot

Here on The Last Salmon we’re as sceptical of salmon farming as you can get without needing therapy but we also think it's important that we hear their side of the story. And their big wigs are usuall...

15 Jun 1h 27min

The Fight for Wild Salmon: Lessons from Around the World

On Wild Salmon Day, Jim Murray returns with the first episode of Season 3, bringing together three leading voices from across the North Atlantic to discuss the future of wild Atlantic salmon.Joining J...

1 Jun 52min

Season 3: Driving Change for Wild Fish & Wild Places

Season 3 of The Last Salmon returns on #WIldSalmonDay June 1st.Jim Murray is back with more guests, more insights, more controversy - and more solutions to drive change.We’ve even invited the fox into...

31 Mai 46s

Repost: No farmed salmon at Christmas - or any other time - with Hugh Fearnley-Whittingstall

As it’s that time of year again, we’re reposting our episode from December 2024 with chef and sustainable food activist, Hugh Fearnley-Whittingstall, for a special Christmas episode of The Last Salmon...

19 Des 202523min