Net gains: Unpacking the Australian Open commercial strategy

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

Maria Kholodova and Martin Ross join Catherine Davies to serve up an Australian Open commercial overview and the innovations driving wider media value for the first grand slam of the year.

Jonathan Rest and Catherine then delve into the first-ever media and sponsorship rights auction held by the AUF, Uruguay’s football association, which netted a three-fold increase in revenues, but may deal a lethal blow to the country’s cable industry - an exercise with lessons for the wider sports industry.

Also, a look at Fifa World Cup betting rights, what next for Australia’s Big Bash and shopping for streaming subscriptions in the Lidl middle aisle.

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Host: Catherine Davies

Contributors: Maria Kholodova, Martin Ross, Jonathan Rest

Editor: Lumi Lehmuskallio

Sources:

1. ANZ adds naming rights in Australian Open renewal

2. Broad appeal, premium feel key to tennis sponsorship growth

3. Cartoon feeds, expanded coverage drive AO’s engagement push

4. EXCLUSIVE: Sony to renew Australian Open in India

5. Wowow nets Australian Open renewal in Japan

6. AUF triples media revenue in tumultuous tender

7. Stats Perform in landmark Fifa betting rights deal

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