Getting the Most Out of Your CRM with Jennifer Thomas

Getting the Most Out of Your CRM with Jennifer Thomas

Jennifer Thomas, Director of Business Development for XLR8, joins us on this edition of Bridging the Gap, and she shares how we can get the most out of our technology rolodex otherwise known as our CRM.

Jennifer is the Director of Business Development for XLR8, a customized version of Salesforce specifically tailored for financial services professionals. Jennifer holds a Bachelor's degree in Public Relations, an M.B.A, is a certified Salesforce Administrator, and a certified Salesforce Sales Cloud Consultant. She applies her background as a former Division 1 athlete with her aptitude for creativity to lead her team, provide an unmatched sales experience, and ongoing client experience. While her time on the basketball court has ended, she still feeds her competitive appetite playing board games with her two kiddos, Audrey (5), Jack (4), and husband Jason.

Dive in to see how you can get more out of your CRM.

Episoder(200)

Your CRM Knows Everything

Your CRM Knows Everything

Data tells you what clients have. It rarely tells you why it matters to them. In this episode of The FutureProof Advisor, I explore the gap between personalization and purpose — and why confusing the ...

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The Questions You Are Not Asking

The Questions You Are Not Asking

The most valuable conversations advisors can have with clients rarely start with the questions we were trained to ask. In this episode of The FutureProof Advisor, I explore why the financial services ...

23 Apr 31min

Capacity Without Purpose is Just More Busy Work

Capacity Without Purpose is Just More Busy Work

Creating capacity through AI is only half the equation. In this episode of The FutureProof Advisor, I explore why so many firms are working harder than ever despite having better tools than ever — and...

16 Apr 27min

AI For RIAs: The Trends That Will Impact Your firm

AI For RIAs: The Trends That Will Impact Your firm

The lines between cybersecurity, healthcare, and wealth management are blurring faster than most firms realize. In this episode of The FutureProof Advisor, I explore three developments that may seem u...

9 Apr 25min

The Empathy Gap

The Empathy Gap

Technology can capture every word of a conversation. What it cannot capture is what those words actually mean. In this episode of The FutureProof Advisor, I explore the growing gap between having perf...

2 Apr 28min

Your Future Self is Not More Disciplined

Your Future Self is Not More Disciplined

We don't delay hard decisions because we're undisciplined. We delay them because our brains are wired to treat our future selves like someone else's problem. In this episode of The FutureProof Advisor...

26 Mar 30min

Minimum Viable Progress

Minimum Viable Progress

Perfection doesn’t slow progress—it stops it. In this episode of The FutureProof Advisor, I explore how the pursuit of the “right” system, the “right” timing, or the “right” answer often becomes the v...

19 Mar 30min

The End of Free AI and What Advisors Should Do

The End of Free AI and What Advisors Should Do

AI is no longer a feature. It’s becoming infrastructure. In this episode of AI in Finance, I explore how agentic AI — from browser-based tools like Gemini and Atlas to autonomous assistants — is resha...

12 Mar 20min

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