FutureProof Advisor Podcast6 Mar 2024

Johnny Sandquist Talks AI and Influencer Impact

In the latest episode of 'Bridging the Gap,' host Matt Reiner talks with Johnny Sandquist to explore cutting-edge marketing strategies within the wealth management industry. Throughout the episode, the discussion covers incredible topics that are influencing the industry today. Johnny highlights the untapped potential of influencer marketing within the investment community, offering advisors an opportunity to diversify strategies beyond traditional avenues like referrals and COIs. The conversation delves into website messaging, emphasizing a story-based structure and the crucial role of genuine interaction through tools like chatbots.

The episode explores the impact of AI on marketing and content creation, touching on efficiency and challenges within a regulated environment. The evolving industry toward a life coach model is examined, particularly focusing on behavioral finance and the preferences of younger generations for holistic services. Testimonials and case studies emerge as potent marketing tools, navigating regulatory constraints by leveraging client feedback as social proof. Johnny provides practical advice for website improvements, advocating for an audience-centric approach through a first-person pronoun audit.

The discussion turns to the future of websites, contemplating developments in virtual reality and decentralized interactions, while emphasizing the enduring importance of human-to-human elements. This episode not only unveils the dynamic landscape of innovative marketing strategies in our industry but also leaves us with a wealth of actionable insights, helping us in the industry to adapt, evolve, and embrace the transformative possibilities that lie ahead.

www.mattreiner.com

YouTube

Twitter

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(200)

Q&A: Why Successful Firms Struggle to Innovate

There's a difference between being busy and actually moving forward — and most firms are doing a lot of the former while calling it the latter. In this episode of The FutureProof Advisor, Shannon join...

20 Aug 19min

AI Isn't Killing Jobs. It's Creating a New Economy.

The narrative around AI and job loss is louder than the data supports — and that gap matters for how we talk to clients. In this episode of The FutureProof Advisor, I dig into what's actually happenin...

6 Aug 20min

AI Doesn't Create Value. Your Process Does.

The questions advisors are asking right now aren't abstract — they're urgent, practical, and rooted in the daily reality of trying to move forward without losing what makes their firms valuable in the...

24 Jul 24min

Even the Pope is Talking about IAI. Your Clients are Too.

The conversation around AI has officially moved beyond the technology sector — and the implications for wealth management are worth paying attention to. In this episode of The FutureProof Advisor, I e...

9 Jul 23min

Q & A: The AI Blueprint for RIA's

The questions advisors are asking about AI right now reveal something important: most firms aren't struggling with access to tools — they're struggling with intention. In this episode of The FuturePro...

26 Jun 25min

Digital Workers & Robots: What Advisors Should be Watching

The pace of AI development isn't slowing down — and for wealth management firms, the implications are arriving faster than most are prepared for. In this episode of The FutureProof Advisor, I break do...

12 Jun 22min

The Biggest AI Questions Advisors Are Asking

The questions advisors are asking about AI right now aren't abstract — they're urgent, practical, and coming from every corner of the industry. In this episode of The FutureProof Advisor, I sit down w...

28 Mai 32min

How AI Is Quietly Transforming Wealth Managment

The AI story has shifted — and the shift matters for how we think about both our firms and our clients' portfolios. In this episode of The FutureProof Advisor, I explore how the biggest names in techn...

21 Mai 24min