The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like

The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.


You’ll learn about:

  1. Valuing Intellectual Property and Digital Assets

  2. Core Objectives for Building a Digital Community

  3. Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

  4. Leveraging Fashion for Rapid Market Entry

  5. Defining "Culture" Beyond Brand-Specific Fandom

Episoder(3461)

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social med...

20 Feb 54min

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer...

19 Feb 1h 2min

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more th...

18 Feb 1h 11min

 Why Your Content is Hurting Your Team Building

Why Your Content is Hurting Your Team Building

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve neve...

17 Feb 56min

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we ar...

16 Feb 1h 1min

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave bac...

13 Feb 1h 5min

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

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In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. ...

12 Feb 42min

The Most Expensive 30 Seconds in Advertising

The Most Expensive 30 Seconds in Advertising

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major bra...

11 Feb 1h 1min

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