Allied Angels: Venture Capital Insights2 Jan 2023

Investing in League of Play | Ep 19

In this episode of Allied Angels, we explore our investment in League of Play, an innovative online platform that connects the creator economy with live sports.

Join us as we discuss how League of Play (LoP) is revolutionizing the way creators and athletes collaborate, creating highly interactive and viral content that captivates audiences.

By bringing together top creators from platforms like TikTok, YouTube, and Instagram, LoP enables unique monetization opportunities through direct-to-consumer (D2C) commerce, betting, content licensing, and more.

We’ll delve into how creators benefit from shared distribution with athletes, leading to audience growth and increased engagement. Athletes, in turn, gain exposure through crossover distribution with popular creators.

LoP’s mission is to become the global platform for creator competitions, and their unique approach includes live-streamed sporting events where fans can interact with their favorite creators in real-time.

Key Takeaways:

• The intersection of the creator economy and live sports.

• Monetization strategies for creators and athletes.

• How League of Play fosters audience engagement and interaction.

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Allied VC is Western Canada's largest angel syndicate, investing in early-stage technology startups across Canada and the USA.

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