#181 - Why We Need Design Now More Than Ever with Karl Randay of 383

#181 - Why We Need Design Now More Than Ever with Karl Randay of 383

Ben Wiedmaier sits with Karl Randay, Experience Director at 383, to explore how designers can stay relevant in an increasingly automated world. Karl shares insights from working with major brands like Hilton and Jaguar on digital innovation projects that blend strategy, research, and rapid prototyping.

They also talk about the "beige-ification" of design, where templated systems and AI tools risk creating homogeneous experiences across brands. Karl explains how his team uses AI as a research copilot while maintaining human craft and creativity. He also breaks down the skills modern designers need beyond visual craft, including business acumen, stakeholder communication, and the ability to translate design impact into executive language.

Highlights

  • 06:26 Design challenges across multiple touchpoints
  • 19:04 Simple questions unlock stakeholder priorities
  • 25:31 Multi-skilled designers beyond specialization
  • 32:23 Career growth through T-shaped skill development
  • 36:53 The beige-ification of modern design
  • 42:44 AI as creative exploration partner

Resources

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Episoder(198)

#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

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#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

This week we're revisiting one of Awkward Silences' most memorable episodes.Much of the conversation around AI in UX involves how it will shape and change researchers' work. This episodes's guest, Jes...

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#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

Erin May sits down with Alec Levin, CEO and Co-Founder of Learners, to explore how researchers can navigate the rapid changes reshaping their field. Alec shares his vision for how AI and automation ar...

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#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

This week we're revisiting one of Awkward Silences' most memorable episodes.This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.This ep...

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#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

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28 Apr 49min

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed George Whitfield, an expert in applying AI to the analysis of qualitative data. George discussed the ...

14 Apr 40min

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

Erin May sits down with Aneta Kmiecik, founder of Be Your Own Design Team, to tackle one of the biggest questions facing designers today: how to position AI skills in portfolios and resumes. With 15 y...

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#185 -  How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

Ben Wiedmaier sits down with user research consultant Nikki Anderson to explore how researchers can stay relevant when budgets are tight and stakeholders are stressed. Nikki runs Drop in Research wher...

17 Mar 52min

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