Episode 261 - How Companies Like Yeti Sell Consumers a $300 Cooler

Episode 261 - How Companies Like Yeti Sell Consumers a $300 Cooler

In this episode, we explore how Yeti has built a powerhouse brand that sells a $300 cooler and what leaders can learn from their strategy. Topics include the power of storytelling, perceived value, community building, exclusivity, and consistency.

Host: Paul Falavolito

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