From Business History: De-Nazifying the Love Bug: The VW Beetle Story Part II

From Business History: De-Nazifying the Love Bug: The VW Beetle Story Part II

We're sharing an episode from another Pushkin podcast, Business History. Hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small, bringing to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the archives of commerce and finance.

It's 1945. The Volkswagen factory has been bombed and members of the staff have been arrested as war criminals. So how did the company turn around in just a few years and begin making Beetle cars that became a global sensation? Big political and economic moves helped - but a British Army officer, Walt Disney and a New York ad agency also played pivotal roles in turning a car that Hitler had championed into the favourite ride of surfers, school teachers and hippies.

This is part 2 of a two-part series. Check out part 1 from last week.

Find more episodes of Business History on Apple, Spotify, YouTube, or wherever you get podcasts.

See omnystudio.com/listener for privacy information.

Episoder(22)

The Chevrolet Corvair: How Safety Failed Us

The Chevrolet Corvair: How Safety Failed Us

The Corvair was Motor Trend’s Car of the Year for 1960, yet the car hit bottom just three years later. In this episode, how battles over safety shaped the future of the Corvair, the car industry, and ...

8 Jun 202240min

The Lunar Rover: The Most Important Car off this Earth

The Lunar Rover: The Most Important Car off this Earth

Why did we send a car to the moon? How did we design something for an environment we knew nothing about? How did we get it up there? Plus: a behind-the-scenes peek at GM’s current lunar rover project....

1 Jun 202241min

The Porsche 928: Why Better Isn’t Always Best

The Porsche 928: Why Better Isn’t Always Best

The Porsche 928 was meant to replace the Porsche 911. Instead, it cemented the 911 as the Porsche icon. In this episode, Eddie investigates why the incredibly great Porsche 928 failed so spectacularly...

25 Mai 202240min

The BMW M5: The Last Best Sport Sedan ft. Malcolm Gladwell

The BMW M5: The Last Best Sport Sedan ft. Malcolm Gladwell

Malcolm Gladwell joins Eddie to share this ode to sport-sedan purity, before automation and excessive trim ruined everything.See omnystudio.com/listener for privacy information.

18 Mai 202236min

The Jeep Wrangler: Saving Democracy, Making Bank

The Jeep Wrangler: Saving Democracy, Making Bank

The Jeep was created in the 1940s to serve the battlefields of World War II. It glided into France on D-Day, it slogged through the Bulge. Today you can find Jeeps cruising the Jersey shore, or parked...

18 Mai 202233min

Introducing: Car Show! with Eddie Alterman

Introducing: Car Show! with Eddie Alterman

Coming soon from Pushkin Industries: a show about why we drive what we drive. Hosted by Eddie Alterman, longtime editor of Car and Driver. See omnystudio.com/listener for privacy information.

5 Mai 20222min

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