S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller

Limited Supply: 🚨FLASH NEWS 🚨 Postscript President is selling the secrets to his SMS success. Listen in with us! Or text STOP to opt-out. Get in loser, we’re going texting. In this ep, Moiz is breaking down everything you need to know about leveraging SMS to drive your revenue and accelerate your DTC’s growth. Alex Beller, co-founder of Postscript, stops by for some one-on-one time with Moiz, to reveal how his little startup that could grew to compete with the likes of giants like Klaviyo and Attentive. What is Postscript doing to set the stage for longevity that Attentive and Klaviyo aren’t? Alex and Moiz discuss the ins and outs of SMS marketing for e-commerce brands, tackling every nitty gritty detail you need to succeed. What’s the importance of conversational messaging? What are the challenges of pricing in the SMS space? How should you be thinking about segmentation? And later, they touch on the role of investors, unravel the power of community engagement, and make some intriguing predictions about the future of SMS marketing. Give customers more choice—and save your margins—with Postscript CashBack. This is the better alternative to coupons. Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more. Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited 00:01:33 - How Postscript Started Making Thousands 00:06:45 - Deciding Pricing: Email vs. Texts 00:07:47 - Postscript Raises $375K in Funding 00:12:40 - Differentiating Between Postscript, Attentive, Klaviyo 00:16:13 - Increase Conversion Rate with Onsite Opt-In 00:21:40 - Differentiating SMS Products with Conversational Messaging 00:23:40 - Understanding the 160-Character Limit Mystery 00:24:56 - Differences in Text Messaging Platforms 00:37:30 - Text Message Campaigns vs. Flows: Volume Insights 00:38:04 - Brands Underutilizing Text Message Marketing 00:42:34 - Incentivizing Trained Salespeople for E-commerce 00:46:37 - Scalable Text Messaging for Sales 00:56:12 - Unique Strategies for Early Client Acquisition Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Alex: LinkedIn: https://www.linkedin.com/in/alex-beller-70452852/ Twitter: https://twitter.com/ringmybeller Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali