S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the end for big snack brands like General Mills and Kellogg’s, or can they find a way to prepare for the impending snackopalypse? Can big box brands deal with the skinny-fication of America? And what the heck is happening with Outdoor Voices? Just when you thought there couldn’t be any more drama with the fledgling company, the troubled athleisure brand managed to finally hit rock bottom. How did the newly bankrupt company handle the firing of its entire staff? Not well. Let’s just say not well. Plus, Nik and Moiz discuss the volatility in Facebook ads affecting the entire market, what to consider when selecting an ad agency, and tell the tale of some rich, really old dude named Nelson Peltz and his erratically alpha share-buying habits. Unravel the complexities of fulfillment with Red Stag - a 3PL that guarantees zero shrink, zero mispicks, and zero missed shipments. Backed by performance assurances, they ensure excellence in every order —Literally, RedStag offers coverage at no additional cost for any guarantee that is missed AND $50 reimbursement per instance for the inconvenience. Discover why Red Stag isn't just another fulfillment provider - visit redstag.com/limited today. 00:01:28 - Facebook Volatility and Business Updates 00:06:42 - Gender Targeting Challenges in Marketing 00:14:35 - Mastering Content Creation for Facebook Ads 00:15:34 - Warming Up Creatives in Marketing 00:23:21 - TikTok Usage Declines as Shops Rise 00:26:37 - Vetting Agencies for Facebook Ad Management 00:32:29 - Questions to Ask Before Hiring a Facebook Ads Agency 00:34:27 - Outdoor Voices Rumored Bankruptcy Raises Ethical Concerns 00:45:47 - Tesla's Advertising Spending Skyrockets in 2023 00:46:39 - Ozempic Threatens Big Snack Industry 00:54:53 - The Curious Case of Nelson Peltz and Disney Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma Follow Moiz: Twitter: https://www.twitter.com/moizali