S8 E10: Nik Grills OpenStore About Their Secrets to Success

You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different Shopify brands– and what your DTC needs to know about how they view the little guys. Together, they unpack their acquisition strategy, highlighting their adept use of generative AI for creative content and the tech they're building to keep up with their growing portfolio of 40+ brands and over 2 million customers. What do two of the biggest pioneers in the DTC community have to say about succeeding in the increasingly competitive, community-driven e-commerce landscape? And what are their plans for sustaining growth OpenStore’s growth well into the future? Only Mr. Sharma can get the answers to the questions you’ve been dying to ask. Fulfil is an ERP built for 8 and 9-figure brands focused on driving customer delight. With direct integrations and ops automation, we help you run a fast warehouse or streamline 3PL connections. Visit fulfil.io to learn more. 00:00:40 - Quick Background on Lukas and Trenton’s Roles at OpenStore 00:04:33 - How OpenStore’s Mission Has Changed Over the Years 00:05:54 - How Does OpenStore’s Business Model Work? 00:08:47 - The Different Verticals of OpenStore 00:13:06 - What Makes a Business Enticing to OpenStore? 00:20:53 - Discoverability Strategies for Siloed Brands 00:25:54 - The Structure of Managing 50 Brands and 2 Million Customers 00:30:14 - Bulk Discounts Available for Openstore 00:36:41 - Why is The Average Brand Struggling With Growth? 00:39:33 - Building Technology for Brand Growth 00:42:58 - OpenStore's Approach to Testing and Validating New Tech 00:42:46 - Don't Forget Loyal Customers as You Scale 00:45:23 - Advice From Experiences Operating OpenStore Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts. Connect With Lukas Judodihardjo: https://www.linkedin.com/in/lukasjudodihardjo/ Connect With Trent Riggs: https://www.linkedin.com/in/trentonriggs/ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali