Limited Supply16 Jul 2025

S13 E2: What Journalists Know About Selling Products (That Founders Don’t) with Benjamin Gottlieb

How do you turn a simple product into a seven-figure business without breaking the bank on ads? What makes a story-driven brand stand out in today’s crowded digital landscape? Nik sits down with journalist and media personality Benjamin Gottlieb to explore storytelling, consumer psychology, and brand building. They talk about how founders can think like journalists, the importance of clarity in communication, and why marketing should always be personal, not for the masses. Plus, how good does your hook actually have to be? It’s overlooked, but super critical. Nik says hooks should be testable, tailored, and transferable across platforms. A hook that performs organically on TikTok might become the foundation of your next paid campaign. And if grandma—or someone three shots deep at the bar—can understand it? You're doing it right. If you're a founder, marketer, or creative looking to scale without losing your voice, this episode is for you. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

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Episoder(183)

S16 E13: Shopify's AI Revolution: What You Need to Know

Shopify just dropped its biggest update of the year — and if you're in ecom, this one actually matters. In this latest episode of Limited Supply, Nik breaks down the five Shopify announcements that a...

24 Jun 23min

S16 E12: The Anatomy of a High-Converting Listicle

Most brands spend thousands driving traffic but send visitors to the wrong pages. In this solo episode, Nik breaks down his complete process for creating high-converting landing pages and listicles t...

17 Jun 38min

S16 E11: How AI Is Revolutionizing Landing Pages

Your landing page is good…but AI can make it great! In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategie...

10 Jun 24min

S16 E10: Practical AI for Brands

AI is everywhere…but what's actually working for brands today? In this latest episode of Limited Supply, we're jumping into a panel discussion from last year's Ecom AI Summit, featuring leaders from ...

3 Jun 38min

S16 E9: Why DTC Brands Need AI-Driven Personalization (with Liam Millward, Co-founder and CEO at Instant)

AI is shifting ecommerce from manual, broad marketing to fully autonomous, hyper-personalized systems…and if you don’t get onboard soon, you could be left behind. Liam Millward, co-founder and CEO at...

27 Mai 45min

S16 E8: Your Retention Strategy Is Probably Broken

What actually keeps customers coming back? In this episode of Limited Supply, Nik sits down with retention expert Joseph Siegel from Boring Ecom (https://www.boringecom.com/) to break down the system...

20 Mai 56min

S16 E7: How Brands Are Winning on Reddit Right Now

The internet’s most trusted product reviews aren’t coming from brands anymore…and most companies still haven’t caught on. Nik Sharma sits down with Vinay Sridhar from Reddit, Inc. to unpack one of th...

13 Mai 44min

S16 E6: The Funnel Strategy Driving Brands Right Now

Most brands don’t fail because of bad products…they fail because their funnels don’t convert. In this solo episode, Nik breaks down the exact funnel strategies behind today’s fastest-growing brands a...

7 Mai 23min