The State of Apps
The a16z Show9 Feb 2023

The State of Apps

A few weeks ago, Apple released a stunning statistic: they’ve paid developers over $320B — yes, billion! — since the launch of the App Store in 2008, highlighting the cast opportunity in the marketplace.

And around the same time, a16z Consumer Partner, Olivia Moore, compiled a list of the top apps across the US app store throughout 2022.

In this episode, you’ll get to hear which apps made it to the top and what they have in common. Hint: the big winners were in social, but perhaps a new wave of social apps!

We also get the scoop on what it really takes to not just hit #1, but stay there. This episode highlights numerous surprising examples ranging from a new-age Beanie Baby app, a viral talking dog, an app from 2012 that finally broke the top 10, and the Chinese app that’s been at #1 for a majority of 2023, and it’s not TIkTok!

There are endless learnings about how new founders can take advantage of these opportunities.

Timestamps:

  • 01:51 - Top apps in 2022
  • 03:32 - A new era of social?
  • 07:22 - Hitting #1
  • 09:30 - Staying on top
  • 11:20 - Building a sticky product
  • 13:46 - Growing an app in 2023
  • 15:35 - User-generated growth
  • 17:48 - 2022 category winners
  • 20:39 - Anonymous social
  • 22:24 - Early monetization
  • 26:30 - Monetization trends
  • 31:07 - Leveraging platform shifts
  • 35:26 - Surprising hits
  • 37:50 - Looking toward 2023
  • 39:38 - Invisible AI products
  • 41:46 - Limiting virality
  • 45:13 - Vertical social networks
  • 48:37 - When digital goes physical
  • 51:44 - TikTok growth
  • 53:27 - Geographic trends
  • 56:18 - A decade old app
  • 1:00:25 - App challenge

Resources:

Apps mentioned:

Stay Updated:

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Stay Updated:

Find a16z on YouTube: YouTube

Find a16z on X

Find a16z on LinkedIn

Listen to the a16z Show on Spotify

Listen to the a16z Show on Apple Podcasts

Follow our host: https://twitter.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(1000)

a16z Podcast: The Movement of Money

a16z Podcast: The Movement of Money

As companies expand out from the internet into the rest of the economy — the proverbial bits to atoms — “the business models are becoming more complicated, more interesting, more payment based”, obser...

31 Des 201627min

a16z Podcast: The Realities of Aging / When Healthcare Is Local

a16z Podcast: The Realities of Aging / When Healthcare Is Local

As people live longer, aging is more top of mind than ever. This is especially true for the "sandwich generation" wedged between caring for aging parents as well as young children at the same time. Th...

27 Des 201631min

a16z Podcast: Mobility and the Global Refugee Crisis

a16z Podcast: Mobility and the Global Refugee Crisis

"We throw around words like 'crisis' very easily, but this is a global crisis, and it is of historic proportions," says current U.S. Deputy Secretary of State Tony Blinken about the refugee crisis (fo...

16 Des 201634min

a16z Podcast: Produce or Perish! (What We Eat)

a16z Podcast: Produce or Perish! (What We Eat)

Nature is the ultimate complex system, of course — but with today’s technology, it’s now provided us with an “incredible toolkit” of different molecules that material scientists can treat like Legos t...

14 Des 201635min

a16z Podcast: The Internet Is Your Movement

a16z Podcast: The Internet Is Your Movement

Clearly disruption plays out not just in business but also in politics. Whether it was the Scottish national party, recent election campaigns, or local school boards, people grew and organized communi...

9 Des 201622min

a16z Podcast: Health Data -- A Feedback Loop for Humanity

a16z Podcast: Health Data -- A Feedback Loop for Humanity

"We live in a world where we use millions of variables to predict which ad you're going to click on. Whether or not you deserve to get a loan. What movie you might watch next. But when it comes to our...

5 Des 201630min

a16z Podcast: Knowledge Builds Technology and Technology Builds Knowledge -- with Joel Mokyr

a16z Podcast: Knowledge Builds Technology and Technology Builds Knowledge -- with Joel Mokyr

The Industrial Revolution (and period between 1500-1700) was an unprecedented age of technology and economic progress — not unlike today’s, in fact — where we took “quantum leaps” forward in tech by t...

27 Nov 201636min

a16z Podcast: Drones for Delivery in Healthcare

a16z Podcast: Drones for Delivery in Healthcare

“If we have instant delivery for our burgers,” says Zipline CEO and co-founder Keller Rinaudo, “we should have it for our medicine.” So while some people debate whether drone delivery for burritos, b...

23 Nov 201621min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
utbytte
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
okonomiamatorene
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-investering-gjort-enkelt
rss-andelige-tanker-med-camillo