iOS 7 - the battle for the future of software design
In 2013, Apple launched a radical redesign of the iPhone’s user interface. iOS 7 represented more than just a fresh new look. It marked a major shift in Cupertino’s design philosophy, which arose from...
19 Jun 20251h 1min
Sherlock - the mysterious case of how sherlocking became a thing
Sherlock was introduced in 1998, as a tool for finding files on Mac OS 8.5. It used advanced search technology harvested from the carcass of Apple’s failed next generation operation system, Copeland. ...
5 Apr 202547min
Apple Park - a boondoggle or the greatest office ever built?
In 2011, Steve Jobs made his final public appearance, presenting his plans for a second Apple campus to Cupertino City Council. He proposed a circular building, one mile in diameter, surrounded by bea...
27 Feb 202556min
Apple Maps - the unnecessary apology
Apple Maps launched alongside the original iPhone in 2007. Initially, it relied on map data from Google. But in 2012, when the two companies became smartphone rivals, Apple was forced to find an alter...
18 Des 202457min
Mac OS X - how Steve Jobs saved Apple’s crown jewel
In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Wi...
2 Des 202459min
NeXT - the secret to Apple’s salvation and success
The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT. Steve Jobs fo...
15 Nov 202456min
Apple Watch - what Tim Cook’s first product launch tells us about the future of Vision Pro
These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as an...
28 Okt 20241h
