The #1 Metric Retailers Need to Master in the AI Era

The #1 Metric Retailers Need to Master in the AI Era

In this episode, I sit down to talk about how retailers can take advantage of the current "attention world" we live in. I start by discussing the metrics that actually matter for retail, criticizing the industry's addiction to "silly reports" and subjective opinions, like brand lift studies. I argue that we are now in an era of Relevance Warfare and introduce the single most important metric for every retailer: Views Achieved. I dive deep into why your best organic creative is the key to winning with paid media and share my strong conviction that live social shopping, with platforms like Whatnot and TikTok Shop - is a colossal opportunity that too many are ignoring.

You’ll learn about:

  • The biggest mistake Fortune 500 companies made in the last 20 years.

  • Why brand loyalty is about to become more important than ever with AI.

  • Why you need to shift your mindset from "Social Media" to "Interest Media".

  • How to use your top-performing organic content for "Performance Selling".

  • The profound, often underestimated, value of being on LinkedIn.

  • My thoughts on AI influencers and how they will affect the market.


Episoder(3442)

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navig...

27 Feb 19min

How to Overcome Fear and Find Success

How to Overcome Fear and Find Success

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why imp...

26 Feb 55min

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I e...

25 Feb 1h 16min

How to Use Humility and Self-Awareness to Win

How to Use Humility and Self-Awareness to Win

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people...

24 Feb 7min

The #1 Difference Between Sales and Branding

The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a q...

23 Feb 3min

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social med...

20 Feb 54min

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer...

19 Feb 1h 2min

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more th...

18 Feb 1h 11min

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