How TBPN Built the Luxury Brand of the Creator Economy

How TBPN Built the Luxury Brand of the Creator Economy

In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audience, hosted over 1,000 guests (including Sam Altman, Mark Zuckerberg, and Satya Nadella), and sold out every ad slot for the year ahead. In the conversation, John and Jordi break down their “anti-scale” philosophy: why they’re intentionally staying niche, how they’ve built an influential audience of tech and business decision-makers, and why they believe the future of media belongs to great shows. We also go deep on their unique advertising strategy, which includes ultra-short host reads and season-long deals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(391)

3 Trends Reshaping the Creator Economy in 2026

3 Trends Reshaping the Creator Economy in 2026

The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turn...

1 Apr 42min

YouTube, Meta and the case of the Infinite Scroll

YouTube, Meta and the case of the Infinite Scroll

Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury foun...

26 Mar 28min

He Built an AI Podcast and It Became the #1 Show.

He Built an AI Podcast and It Became the #1 Show.

This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No p...

18 Mar 47min

Who Is Actually Making Money in the Creator Economy?

Who Is Actually Making Money in the Creator Economy?

COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $...

11 Mar 41min

How Markiplier’s $50M Movie Changed Hollywood Forever

How Markiplier’s $50M Movie Changed Hollywood Forever

Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Feb 38min

AI Slop and the End of the 'Human' Internet

AI Slop and the End of the 'Human' Internet

In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view mon...

18 Feb 42min

Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers

Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers

Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually...

4 Feb 39min

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