How TBPN Built the Luxury Brand of the Creator Economy

How TBPN Built the Luxury Brand of the Creator Economy

In this episode, we sit down with Jordi Hayes and John Coogan, the hosts of TBPN, a daily, live technology and business show that’s quietly become one of the most premium properties in modern media. TBN runs three hours live every weekday across YouTube, Twitch, and RSS, blending the format of legacy TV with the energy of creator-led streaming. In just over a year, the show has built a loyal audience, hosted over 1,000 guests (including Sam Altman, Mark Zuckerberg, and Satya Nadella), and sold out every ad slot for the year ahead. In the conversation, John and Jordi break down their “anti-scale” philosophy: why they’re intentionally staying niche, how they’ve built an influential audience of tech and business decision-makers, and why they believe the future of media belongs to great shows. We also go deep on their unique advertising strategy, which includes ultra-short host reads and season-long deals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(393)

Why Netflix Is Stealing Podcasts from YouTube

Why Netflix Is Stealing Podcasts from YouTube

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen...

26 Nov 202539min

How Instagram Became the Center of the Universe

How Instagram Became the Center of the Universe

Today on The Colin and Samir Show we break down how Instagram became the center of the creator universe in 2025. We explain why Instagram is now the first app people open, how it “owns the phone scre...

19 Nov 202547min

How Extreme Birdwatching on YouTube could redefine Hollywood.

How Extreme Birdwatching on YouTube could redefine Hollywood.

Today on The Colin and Samir Show we speak with filmmaker Owen Reiser. When he realized his work in nature documentaries was drying up, he decided to make his own. The result was Listers , a two-hour...

13 Nov 202535min

The Business of Email: How Substack Changed Everything

The Business of Email: How Substack Changed Everything

You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge. In this episode, Colin and Samir sit down with Rachel Karten, w...

5 Nov 202545min

Adam Faze: How TikTok Reinvented the TV Pilot

Adam Faze: How TikTok Reinvented the TV Pilot

Adam Faze is building what might be the first true TV studio for TikTok. His company, Gymnasium, develops short-form shows that reach millions of viewers — sometimes for less than the cost of a dinner...

30 Okt 20251h 2min

Ai Video and the Future of the Creator Economy

Ai Video and the Future of the Creator Economy

In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from aud...

15 Okt 202539min

LIVE: Casey Neistat Unfiltered on Modern YouTube

LIVE: Casey Neistat Unfiltered on Modern YouTube

Download Premiere for iPhone: https://apps.apple.com/us/app/adobe-premiere-video-editor/id6742757464 Casey Neistat unfiltered on the state of modern YouTube from our event Press Publish NYC. Learn m...

7 Okt 202541min

LIVE: How Diary of a CEO became YouTube's #1 Show

LIVE: How Diary of a CEO became YouTube's #1 Show

At Press Publish NYC, Colin & Samir sat down with Diary of a CEO host Steven Bartlett to unpack how he built one of the world’s top podcasts by embracing failure as a strategy. Steven shared how his ...

29 Sep 202554min

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