Why Netflix Is Stealing Podcasts from YouTube

Why Netflix Is Stealing Podcasts from YouTube

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube. We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV viewing, and build a pipeline of cheaper, more culturally relevant programming. But does any of this actually work? And why would a top creator take their show off YouTube in exchange for a one year Netflix deal under ten million dollars? We dig into the incentives for creators, why long form podcasts may already be past their cultural peak, how volatility on YouTube is shaping creator decisions, and what Netflix needs to do if it wants to become a real home for talk content. We also look at the TikTok and iHeart podcast network, whether exclusives still matter, and what this all signals about the next era of podcasting. If Netflix wants to earn back our time, this is their first move. But is it the right one? Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(407)

The New Rules of YouTube (2027)

The New Rules of YouTube (2027)

Today on The Colin & Samir Show we sit down with Paddy Galloway, the YouTube strategist behind over 10 billion views for channels like Red Bull, Jesser and the Philadelphia Eagles. Paddy comes back ev...

19 Aug 1h 6min

The Viral Russian MrBeast TikTok & The True Value of Views

The Viral Russian MrBeast TikTok & The True Value of Views

In this episode of The Colin & Samir show we overanalyze one of MrBeast's highest viewed videos ever, a Russian dance TikTok that initially confused us. The video sparked a much larger discussion abou...

12 Aug 28min

The Cancellation of Hank Green & Why Gen Z Hates Ai

The Cancellation of Hank Green & Why Gen Z Hates Ai

Four words got Hank Green accused of using AI, and the backlash hasn't stopped. We brought five voices into the room to argue about where the line actually is , thumbnails, outlines, dubbing, research...

6 Aug 53min

9 Lessons From TBPN's $100M+ Exit

9 Lessons From TBPN's $100M+ Exit

"Companies are bought, not sold." That's the mindset John Coogan and Jordi Hays say got them a nine-figure acquisition from OpenAI, without ever trying to sell. Recorded live at Press Publish LA, t...

28 Jul 34min

4 Ways Creators are Making Money in 2026

4 Ways Creators are Making Money in 2026

Creator ad spend is hitting thirty-nine billion dollars in 2026, and traditional video reads are no longer the standard. In this episode, we break down our new partnership with Lexus and we outline th...

22 Jul 46min

Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model

Tom Segura and Fox Creator Studios: Inside Hollywood's New Business Model

Traditional networks are no longer just looking to creators for marketing—they want premium, long-term IP. Today we explore how independent comedy powerhouse YMH Studios scaled past traditional gateke...

9 Jul 35min

CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

CANNES DAY 3: The Art of Standing Out: Pablo Rochat, Sir John Hegarty & E.L.F Beauty

We are live from the LinkedIn Lounge for Day 3 of Cannes Lions. Today, we sit down with creative director Pablo Rochat, industry legend Sir John Hegarty, and e.l.f. Beauty President Kory Marchisotto t...

24 Jun 1h 1min

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

CANNES DAY 2: Instagram vs. YouTube: The Battle for the Living Room

Live from Cannes Lions, This is the Daily Brief from the LinkedIn Lounge. In this episode of The Daily Brief from the Linkedin Lounge, we dive into a massive piece of news that dropped yesterday: In...

23 Jun 15min

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