Why Netflix Is Stealing Podcasts from YouTube

Why Netflix Is Stealing Podcasts from YouTube

Netflix just made its biggest move yet against YouTube, and it is happening in podcasts. In this episode, we break down Netflix’s new partnership with Spotify, why they are licensing more than a dozen video podcasts from The Ringer, and what it means that these shows cannot appear in full on YouTube. We explain the real strategy behind the shift. Netflix wants to win back daily watch time, compete with YouTube’s 12.8% share of TV viewing, and build a pipeline of cheaper, more culturally relevant programming. But does any of this actually work? And why would a top creator take their show off YouTube in exchange for a one year Netflix deal under ten million dollars? We dig into the incentives for creators, why long form podcasts may already be past their cultural peak, how volatility on YouTube is shaping creator decisions, and what Netflix needs to do if it wants to become a real home for talk content. We also look at the TikTok and iHeart podcast network, whether exclusives still matter, and what this all signals about the next era of podcasting. If Netflix wants to earn back our time, this is their first move. But is it the right one? Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(392)

Inside Michelle Khare's Most Dangerous Video

Inside Michelle Khare's Most Dangerous Video

YouTuber Michelle Khare and director Garrett Kennell join us to break down their most dangerous video yet: recreating Tom Cruise’s airplane stunt from Mission: Impossible. We get into how they pulled ...

3 Sep 20251h 32min

Masterclass: The YouTube Playbook in 37 Minutes

Masterclass: The YouTube Playbook in 37 Minutes

Download our Free 7-Point YouTube Checklist: http://colinandsamir.com/checklist We've asked 100s of professional YouTubers this question: How do you stand out on YouTube? We pulled out 37 minutes o...

27 Aug 202539min

 Josh Johnson on Building a Comedy Career on YouTube vs Netflix

Josh Johnson on Building a Comedy Career on YouTube vs Netflix

Comedian Josh Johnson is doing something almost no one else in stand-up is doing: releasing a new set every single week on YouTube. In this episode, we talk with Josh about how he’s built a 350M-view ...

12 Aug 20251h 33min

Is YouTube Turning Into Reality TV?

Is YouTube Turning Into Reality TV?

Come to Press Publish NYC: https://news.thepublishpress.com/press-publish-nyc In this solo episode, Samir breaks down the rise of Jubilee’s Surrounded series—and why the latest episode left him une...

30 Jul 202539min

The Future of Attention, Human Connection & the Internet with Mustafa Suleyman

The Future of Attention, Human Connection & the Internet with Mustafa Suleyman

In this episode, Colin and Samir sit down with Mustafa Suleyman, CEO of Microsoft AI and co-founder of DeepMind, for a conversation about the future of artificial intelligence and what it means for cr...

23 Jul 20251h 11min

Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef

Nick DiGiovanni: From Harvard Dropout to YouTube's most watched Chef

Try Spotter Studio: https://partner.spotterstudio.com/colinandsamir Nick DiGiovanni is one of the biggest food creators on the internet — and creators in every genre can learn a lot from his journey...

16 Jul 20251h 34min

Inside Ryan Trahan’s 50-Day YouTube Marathon

Inside Ryan Trahan’s 50-Day YouTube Marathon

In this episode, we catch up with Ryan Trahan midway through 50 States in 50 Days—his most ambitious YouTube series yet. Ryan breaks down how he's producing 20–30 minute daily videos while traveling t...

13 Jul 202558min

Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025

Twitch CEO Dan Clancy : Why live streamers are driving culture in 2025

In this episode of the Colin and Samir Show, we talk to Twitch CEO Dan Clancy about the platform’s unique place in internet culture, the creator economy, and the future of livestreaming. Dan shares w...

9 Jul 20251h 16min

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