From M&A Law To 'Sushi Counter': Why Alex Marks Risked Her Life Savings

What happens when you have the ‘perfect’ corporate job at a top-tier firm with a clear path to partnership, but deep down, you feel a pull towards something else? For Alex Marks, the founder of New York’s cult-favourite ‘Sushi Counter’, that pull wasn’t just a distraction - it was the catalyst for trading a high-flying legal career for a world of total uncertainty.

Before she was serving thousands of rolls a day, Alex was a successful M&A lawyer at the top-tier firm Herbert Smith Freehills. She loved the late nights, the adrenaline, and the "in the trenches" camaraderie. But a dream transfer to New York became the catalyst for her pivot when she faced an immediate culture clash. Realising the US corporate world was an "individual sport" she didn't want to play, Alex was faced with a choice: Stay in a job that wasn't a fit, or risk it all.

She chose risk. Pouring her entire $100,000 USD life savings into an idea, she quit her job and, a week later, signed a lease for a tiny shop to sell the Australian-style sushi she couldn't find anywhere in the city.

In this episode of Pivot Club, Sarah Davidson speaks with Alex about this massive industry leap. They unpack the "messy middle" of her entire journey: From the "primitive" Excel model that convinced her to take the leap, to the humbling reality of hand-filling 50,000 soy sauce fish with a syringe in her living room. Alex shares the unfiltered story of how she navigated intense online backlash just one week after opening and how she scaled from a team of one (plus a supportive boyfriend) to a staff of 30.

Join us for a raw and practical lesson in naive optimism, a look into the grit required to build a business from the ground up and a powerful reminder that sometimes, the fear of regret is far scarier than the fear of failure.

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Want more from Sarah Davidson? Check out her podcast Seize The Yay.

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CREDITS:

Guest: Alex Marks

Host: Sarah Davidson

Executive Producer: Courtney Ammenhauser

Senior Producer: Sally Best

Audio Producer: Thom Lion

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