Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching28 Jan

#282 - 3 Ways to Make Your DIY Course Sell Again in 2026

If you've been trying to sell your DIY course lately and it's feeling harder than ever—you're not imagining it.

Over the last 18 months, mid-ticket DIY courses (usually $300-$2000) have been hit the hardest. And it's not because your course is bad. It's because the market has shifted in two major ways: people are more cautious with spending and want certainty before they invest, and AI tools like ChatGPT can now give them personalized plans and instant feedback for free.

So your DIY course is being squeezed from both sides.

But here's the good news: Your course isn't dead. Its role has just changed. And once you reposition it, you'll start seeing sales again.

If you're spending all your time perfecting your webinar or rewriting your sales page and it's still not converting—this episode is for you.

In this episode, I'm walking you through three strategies to pivot your DIY course so it sells better than ever in 2026: slice and dice it into a low-ticket gateway offer with upsells, upgrade it to a premium supported experience, or demote it strategically to a supporting role in your business.

This isn't about scrapping what you've built. It's about repositioning it so it actually works in today's market.

Want to see how DIY courses fit into high-converting funnels now?

Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business

Want to chat about your offer?

Drop me a DM on Instagram: @hellofunnels

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Episoder(299)

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