How Agencies Deliver Innovation (with Savannah Westbrock)

How Agencies Deliver Innovation (with Savannah Westbrock)

Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driven distractions, and build innovation that truly helps clients. From "desire paths" to pilot programs, Savannah shares practical frameworks for testing new ideas, improving workflows, and using AI to accelerate creative and media performance.

Episoder(65)

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

Smarter Screens, Smarter Ads: Inside the Future of TV (with Tony Marlow)

From the rise of ad-supported streaming and direct-to-glass strategies to shifting consumer behavior driving FAST adoption, the world of TV advertising is evolving, well...fast.   In this episode, T...

3 Jul 202519min

The Future of MMM (with Greg Dolan)

The Future of MMM (with Greg Dolan)

Fragmentation in the marketing industry isn't new—but the pressure to make faster, smarter decisions in today's increasingly complex landscape is. In this episode, Greg Dolan, CEO and co-founder of Ke...

2 Jul 202511min

Bringing Strategy Back to Adtech (with Tash Walker)

Bringing Strategy Back to Adtech (with Tash Walker)

Is too much tech undermining your marketing strategy? In an era where there seems to be a tech point solution for everything, hear why it's critical to build a strong strategic foundation first be...

26 Jun 202513min

Rethinking Work in Adtech (with Rishad Tobaccowala)

Rethinking Work in Adtech (with Rishad Tobaccowala)

Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today's adtech landscape. Rishad explores how work ...

31 Mai 202537min

Understand Adtech Like a Pro (with Shiv Gupta)

Understand Adtech Like a Pro (with Shiv Gupta)

In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how adve...

14 Apr 202542min

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

Uncovering Human Insight for Programmatic Success (with Albert Thompson)

In a time of obsession over AI and automation, are too many media buyers choosing to set it and forget it? Albert Thompson, Managing Director of Digital Innovation at Walton Issacson, thinks so.   I...

14 Mar 202538min

The CIO's Playbook for Media Investment (with Shelby Saville)

The CIO's Playbook for Media Investment (with Shelby Saville)

In today's dynamic advertising landscape, media buyers must navigate a complex web of partner relationships, buying decisions and shifting industry trends. In this episode of Adtech Unfiltered, Shelby...

13 Jan 202537min

The Art of Selling to Holding Companies (with Beau Davis)

The Art of Selling to Holding Companies (with Beau Davis)

In this episode of AdTech Unfiltered, Beau Davis, seasoned mobile sales leader and co-founder of sales consultancy Futureproofd, shares insights into the challenges sellers face in today's advertising...

16 Des 202437min

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