11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053

Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it? Timestamps: (0:00) How Five Guys Manipulated the Market (7:43) Is Price Relativity the Best Marketing Trick? (18:51) The Illusion of Effort in Marketing Psychology (25:00) Is AI About to Change the Market Forever? (29:30) The Genius Behind Splitting the G (34:09) How Liquid Death Built Killer Branding (42:38) Why Reducing Frequency Increases Enjoyment (48:54) Does Influencer Marketing Actually Work? (55:01) KFC's Secret of Scarcity (01:02:25) Positive vs Negative: Why Framing is Everything (01:08:21) Hacking the Smart Consumer (01:20:25) Why Taglines are So Effective (01:24:57) Are Marketers Still Fighting the Semmelweis Reflex? (01:31:54) Where to Find Richard Sponsors: See discounts for all the products I use and recommend: ⁠https://chriswillx.com/deals⁠ Get a free sample or 30% off a one-month supply of Timeline at https://timeline.com/modernwisdom30 Get 15% off your first order of my favourite Non-Alcoholic Brew at https://athleticbrewing.com/modernwisdom New pricing since recording: Function is now just $365, plus get $25 off at https://functionhealth.com/modernwisdom Get up to $50 off the RP Hypertrophy App at https://rpstrength.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: ⁠https://chriswillx.com/books⁠ Try my productivity energy drink Neutonic: ⁠https://neutonic.com/modernwisdom⁠ Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: ⁠⁠⁠lnkfi.re/SN-Goggins⁠⁠⁠ #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: ⁠⁠⁠lnkfi.re/SN-Peterson⁠⁠⁠ #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: ⁠⁠⁠lnkfi.re/SN-Huberm - Get In Touch: Instagram: ⁠https://www.instagram.com/chriswillx⁠ Twitter: ⁠https://www.twitter.com/chriswillx⁠ YouTube: ⁠https://www.youtube.com/modernwisdompodcast⁠ Email: ⁠https://chriswillx.com/contact⁠ - Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(1092)

DEBATE: Why Do Gen Z Women Hate Men So Much? - #1094

In this evolutionary psychology debate, we explore: - Why women feel much more negatively towards young men than young men feel about them. - Why men are more often demonised and women are seen as v...

7 Mai 1h 46min

How To Have The Hardest Conversations Of Your Life - Jefferson Fisher - #1093

Jefferson Fisher is a trial attorney, legal educator, and content creator. Why are the conversations that matter most the hardest to have? When something meaningful needs to be said, we often avoid i...

4 Mai 2h 10min

Why You’re Obsessed, Anxious, And Still Single - Mercedes Coffman - #1092

Mercedes Coffman is a writer, researcher, and cultural commentator. What’s happening with modern dating? People who are genuinely ready for a relationship feel frustrated, even punished by a shallow ...

2 Mai 1h 31min

The Uber Eats to OnlyFans Pipeline - #1091

In the second edition of this new experimental episode format, we explore: - If Kratom is more addictive than heroin - What the latest and greatest life hacks are - Who actually is the highest-earnin...

30 Apr 2h 18min

The Extreme Crisis of Young Women - Freya India - #1090

Freya India is a writer and journalist focused on female mental health and modern culture. What’s happening with modern women? By almost every measure, life has improved; more freedom, opportunity, a...

27 Apr 1h 55min

No One is Ready for This Coming War - Navy SEAL Andy Stumpf - #1089

Andy Stumpf is a former U.S. Navy SEAL, extreme sports enthusiast, public speaker, podcaster, and author. What will the future of war actually look like? As AI accelerates and warfare rapidly evolves...

25 Apr 2h 4min

How to Steal Thoughts Out of Anyone’s Head - Oz Pearlman - #1088

Oz Pearlman is a mentalist, magician, endurance athlete, and keynote speaker. Can someone actually read your mind? Oz has built a 30-year career on making you believe the answer is yes, but what's re...

23 Apr 1h 56min

A Shocking Turn in the War on Men - Richard Reeves - #1087

Richard Reeves is a writer, researcher and the Founder of the American Institute for Boys & Men. What is the current state of men and boys? As social movements have focused on supporting historically...

20 Apr 2h 5min