851: Reframing Procurement as a Revenue Enabler W/ Sergio Martin

851: Reframing Procurement as a Revenue Enabler W/ Sergio Martin

"There is a limit on how much you can save, but there is no limit on how much you can make." - Sergio Martin

Procurement is evolving fast. The true differentiator now is how the function can become a partner for growth and resilience. That means reimagining "customer experience" at every touchpoint, not just inside the business, but with suppliers as well.

In this episode, procurement advisor and former procurement and supply chain executive Sergio Martin explains what it takes to deliver that value. Sergio shares practical stories from his experience at companies like Burberry and Dyson, explores what it means to move beyond "cost control," and reveals why empathy, expertise, and credibility are non-negotiable.

In this episode, Sergio discusses:

  • Defining the idea of a "customer" for stakeholders and suppliers
  • Shifting procurement's mindset from savings to growth
  • Building credibility through continuous expertise
  • Becoming the customer of choice for innovation and resilience

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Episoder(923)

880: The State of AI in Procurement: Who's Getting the ROI? W/ Nick Heinzmann

880: The State of AI in Procurement: Who's Getting the ROI? W/ Nick Heinzmann

"There's an absolute risk of procurement's role and scope being diminished by AI, unless we embrace new ways of working." - Nick Heinzmann, Head of Research, Zip According to new research from Zip, on...

24 Aug 33min

879: The AI Pilot Phase is Over: How to Move From AI Investment to Genuine Business Impact W/ Joseph Postiglione, Sr.

879: The AI Pilot Phase is Over: How to Move From AI Investment to Genuine Business Impact W/ Joseph Postiglione, Sr.

"If you're not completely sure about what you want to try to achieve, how will you know you ever achieved it?" - Joseph Postiglione, Sr., Author, Protecting Expected Outcomes in the Age of AI AI inves...

17 Aug 28min

EP 13: Making Sense of the Procuretech Landscape: Practical Insights for CPOs W/ Samir Khushalani

EP 13: Making Sense of the Procuretech Landscape: Practical Insights for CPOs W/ Samir Khushalani

"The biggest risk today is not making the wrong AI decision. It is making no decision at all while everyone else is learning." Samir Khushalani, Senior Advisor, Art of Procurement Procurement leaders ...

12 Aug 29min

878: Building Procurement as a Strategic Growth Engine W/ Travis Hodge

878: Building Procurement as a Strategic Growth Engine W/ Travis Hodge

"Procurement's future is bright, when we continue to do it the right way for the right reasons." - Travis Hodge, Director of Enterprise Sourcing & Procurement at nVent Procurement is no longer just a ...

10 Aug 36min

877: Building Trust for Digital Supply Chain Success W/ Mohit Ahuja

877: Building Trust for Digital Supply Chain Success W/ Mohit Ahuja

"Visibility is not the end goal. The end goal is how does that visibility enable me to make a quick decision." - Mohit Ahuja, Strategy & Transformation Leader, Caterpillar Business leaders can no long...

3 Aug 28min

EP 12: Provider of the Week: Una

EP 12: Provider of the Week: Una

"It's amazing how you can rise to the top just by doing what you say you're going to do and being honest about what you can't do." - Anthony Clervi, Managing Partner, Una Procurement teams today are u...

29 Jul 33min

876: AI with Purpose: Designing Procurement's Next Chapter W/ Gaël De Martelaere

876: AI with Purpose: Designing Procurement's Next Chapter W/ Gaël De Martelaere

"If you build AI on top of weak foundations, you're going to have a very broken system." - Gaël De Martelaere, Chief Procurement Officer, Hexion AI is driving enormous change in procurement, but succe...

27 Jul 41min

875: How to Transform Every Procurement Partnership W/ Kate Vitasek

875: How to Transform Every Procurement Partnership W/ Kate Vitasek

"When you have a great partnership, the value that you can create is unbelievable if you know how to do it." - Kate Vitasek Despite the best intentions, nearly 70% of business partnerships unravel wit...

20 Jul 47min

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